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The benefits of personalization

Our main focus is helping people reach their unique financial goals — no matter how they choose to interact with us.

Empower Advisory Services gives your employees the special attention they deserve by offering them a professional strategy implemented and managed specifically for them.1

Providing your employees with personalized solutions helps them feel more confident about their decisions, and making a one-to-one connection with them inspires them to take action


There is no guarantee provided by any party that participation in any of the advisory services will result in a profit.

Personalized communications drive results

Helping employees take action based on their needs

Targeted, one-to-one messaging

Timely, relevant, and tailored to their needs

Available at no additional cost to the plan or employees

Real help from real people

Licensed retirement representatives can assist your employees when they are transitioning in or out of a plan, need support related to savings and financial wellness decisions, or seek advice on investing within a plan


Experienced, professional consultations

We can help your employees consolidate assets from existing retirement plans, explore new investment strategies or access professional advice.

As with any financial decision, employees are encouraged to discuss moving money between accounts, including rollovers, with a financial advisor and to consider costs, risks, investment options and limitations prior to investing.

When we partner with you, we create and deliver individualized communications throughout each employee’s retirement journey. We focus on providing the right information at the right time to inspire them to take control of their financial future.

The Empower participant experience is designed to help your employees reach their unique goals

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Messaging is based on the needs of employees and is designed to guide them to a specific action.

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Whether online, over the phone or in person, we reach your employees where and when they want.



Engagement is ongoing and is tailored to your plan goals as well as your employees’ planning needs.

Our sole focus is helping people to and through retirement — no matter how they choose to interact with us

Communication and education programs are created and executed by our internal marketing agency. The agency consists of teams of writers, designers, and account and project managers who work across all media to ensure consistent messaging and branding.

Our resources and capabilities allow us to meet all of our clients’ communication and education needs in-house. The ultimate goal is to bring to life the benefits of your retirement plan, engage your employees and motivate them to take action.

Not all product offerings and services are available in all states or to all plan sizes and types. Please contact your Empower Retirement representative to determine what is available for your situation.

1 Online advice and the managed account service are part of the Empower Advisory Services suite of services offered by Advised Assets Group, LLC, a registered investment adviser.

By accessing this content, you are certifying you are a plan sponsor or financial professional.  


Carefully consider the investment option’s objectives, risks, fees and expenses. Contact Empower for a prospectus, summary prospectus for SEC-registered products or disclosure document for unregistered products, if available, containing this information. Read each carefully before investing.

Securities, when presented, are offered and/or distributed by Empower Financial Services, Inc., Member FINRA/SIPC. EFSI is an affiliate of Empower Retirement, LLC; Empower Funds, Inc.; and registered investment adviser, Empower Advisory Group, LLC. This material is for informational purposes only and is not intended to provide investment, legal or tax recommendations or advice.  

IMPORTANT: The projections, or other information generated on the website by the investment analysis tool regarding the likelihood of various investment outcomes, are hypothetical in nature, do not reflect actual investment results and are not guarantees of future results. The results may vary with each use and over time.

Investing involves risk, including possible loss of principal.

Insurance products are issues by or offered through Empower Annuity Insurance Company of America, Corporate Headquarters: Greenwood Village, CO; or in New York, by Empower Life & Annuity Insurance Company of New York, Home Office: New York, NY. 

The managed account service is part of the Empower Advisory Services suite of services offered by Empower Advisory Group, LLC, a registered investment adviser.

The Empower Institute is a research group within Empower.

“EMPOWER” and all associated logos, and product names are trademarks of Empower Annuity Insurance Company of America.

All features may not currently be available and are subject to change without notice. ©2022 Empower Retirement, LLC. All rights reserved.

Unless otherwise noted: Not a Deposit | Not FDIC Insured | Not Bank Guaranteed | Funds May Lose Value | Not Insured by Any Federal Government Agency.