Advisors
A partnership built on innovation, service and flexibility
At Empower, we help more than 26,000 independent advisors support over 41,000 plans nationwide.1
Our commitment to you is to deliver:
Innovation throughout the experience you have with us.
Service excellence at every touchpoint.
Flexible solutions to help you meet your clients’ needs.
Our Partnership Features
Innovations to Help You
Our PartnerLink® interface provides one touch point to see all information across plan types and sizes. There’s no need to utilize data aggregation services to see the whole story. Additionally, you’ll be able to provide your clients with a Lifetime Income Score which measures income replacement in retirement. This also helps you have a more meaningful conversation with plan sponsors and participants.
Innovations to Help Your Clients
Our one-click enrollment process makes it quick and easy for people to start saving, minimizing the time you may otherwise spend helping them enroll. Once enrolled, our industry-recognized participant website experience is proven to drive results.
45%
of participants who use our experience change their deferral rate2
43%
average savings rate increase2
Ranked No. 1
Our notable first-place service rankings in PLANADVISER’S 2018 Retirement Plan Adviser Survey3 offer clear evidence of the value we provide:
#1
Value for price
(seven years in a row)
#1
Fee structure for advisers
(four years in a row)
#1
Fee structure for plan sponsors
#1
Plan sponsor client service
#1
Overall service small plans
#1
Overall service micro plans
Service Excellence to Create a Complementary Relationship
From our implementation team to client service managers, from our participant services team to relationship managers, we use regularly measured client satisfaction scores to evaluate our performance. Our services complement your valuable expertise.
As an example, our suite of advisory services4 supplements the professional advice you provide so you can focus on delivering value where it’s needed most. You get to decide which plans and participants you want to work with; we’ll assist the others with our suite of advisory services.
Flexibility to Enhance Your Value
We are one of the only retirement services providers with a propriety recordkeeping platform. Some of the largest financial services companies in the industry use our platform — through Empower Institutional.
Our proprietary technology lets you operate on a single platform through which every enhancement made is a benefit for all. Regardless of their size, you receive ongoing value for each of your plans through the continuous enhancements and investments we make to our platform.
You don’t need to manage each set of plans with a different vendor separately. Our overarching recordkeeping technology allows you to maintain one system, one service person and one direct feed of data for your entire block of business.
In addition, we use one database and a single platform across all markets, giving us the flexibility to tailor messages and actions specifically to plan or individual needs. As an added benefit, your plan and participant information is secure in one place.
A Partnership Built on Winning — Together
At Empower, we firmly believe in the important role you play, and we support all your efforts to help you grow your business. We never stop innovating. We know where the industry is today and where it’s going. We know what you, an advisor, need to do to take advantage of it.
We continuously look further ahead and invest in our technology to maximize the benefits we provide you and your clients over the long term.
1 As of August 31, 2020. Information refers to all retirement businesses of Great-West Life & Annuity Insurance Company and its subsidiaries and affiliates, including Great-West Life & Annuity Insurance Company of New York, marketed under the Empower Retirement brand.
2 Based on participant website usage data for the period January 1, 2018, through December 31, 2018. Users are defined as participants who logged on to the website and moved the deferral rate slider at least once.
3 2018 PLANADVISER Retirement Plan Advisor Survey.
4 Advisory services are offered by Advised Assets Group, LLC (AAG), a federally registered investment adviser and wholly owned subsidiary of Great-West Life & Annuity Insurance Company. More information about AAG can be found at www.adviserinfo.sec.gov.