a husband and wife discuss financial plans with advisor

We believe everyone deserves access to fiduciary advice

We offer participants a variety of ways to access the fiduciary advice they want and need.

Best interest point-in-time advice
Empower Advisory Services
Advisor Managed Accounts
Dynamic Retirement Manager
Comprehensive financial planning
thumbtacks tied with string criss crossing each other

Empower best interest point-in-time advice1

Retirement planning doesn’t have to be difficult, and we are here to help your participants understand retirement concepts and how to apply them to their goals. We support retirement readiness and financial wellness for a variety of topics, including:

  • Consolidating outside retirement assets into retirement plans.
  • Distribution options for job changers and retirees.
  • Investments.
  • Financial wellness, including savings, budgeting, debt management and more.

In 2022, new DOL rules will impact how advice is provided to employees. Learn more about Empower’s philosophy and approach to providing fiduciary advice and how we are addressing these new rules.

Close partnership with financial professionals

Empower’s Solutions Group will partner closely with you to help ensure any advice offered complements your services. Our goal is to help you support your clients on their path to retirement and financial freedom. Our services are designed to support higher customer satisfaction, increased savings rates, and retention of assets when participants change jobs or retire.

The Empower approach

  • Empower representatives hold FINRA and state securities licenses and have extensive knowledge of retirement plan options.
  • Investment and distribution advice is provided under SEC Regulation Best Interest, ERISA fiduciary requirements and DOL impartial conduct standards.
  • White-glove service helps participants roll old retirement accounts into the plan. 
  • Empower representatives use nondiscretionary advice models.
man and woman in office space working looking to the right

Our multichannel approach

Our goal is to help employees achieve financial wellness one step at a time. Participants can contact our representatives via phone, email or scheduling a meeting online or by using the Empower participant website.

Help is a phone call away

Give your employees the help they need for a brighter financial future.
To learn more, please contact your sales representative at

877-630-4015

Contact us

1 Point-in-time advice is provided by an Empower representative registered with GWFS Equities, Inc. at no additional cost to participants. There is no guarantee provided by any party that use of the advice will result in a profit.

FOR FINANCIAL PROFESSIONAL USE ONLY.

RO1944064-1221

Carefully consider the investment option’s objectives, risks, fees and expenses. Contact Empower Retirement for a prospectus, summary prospectus for SEC-registered products or disclosure document for unregistered products, if available, containing this information. Read each carefully before investing.

Securities, when presented, are offered and/or distributed by GWFS Equities, Inc., Member FINRA/SIPC. GWFS is an affiliate of Empower Retirement, LLC; Great-West Funds, Inc.; and registered investment adviser, Advised Assets Group, LLC. This material is for informational purposes only and is not intended to provide investment, legal or tax recommendations or advice.

IMPORTANT: The projections, or other information generated on the website by the investment analysis tool regarding the likelihood of various investment outcomes, are hypothetical in nature, do not reflect actual investment results and are not guarantees of future results. The results may vary with each use and over time.

Investing involves risk, including possible loss of principal.

Insurance products are issued by or offered through Great-West Life & Annuity Insurance Company, Corporate Headquarters: Greenwood Village, CO; or in New York, by Great-West Life & Annuity Insurance Company of New York, Home Office: New York, NY. Guarantees are subject to the terms and conditions of the contract and the claims-paying ability of the insurer.

The managed account service is part of the Empower Retirement Advisory Services suite of services offered by Advised Assets Group, LLC, a registered investment adviser.

The Empower Institute is a research group within Empower Retirement, LLC.

“EMPOWER” and all associated logos and product names are trademarks of Great-West Life & Annuity Insurance Company.

All features may not currently be available and are subject to change without notice. ©2022 Empower Retirement, LLC. All rights reserved.

Unless otherwise noted: Not a Deposit | Not FDIC Insured | Not Bank Guaranteed | Funds May Lose Value | Not Insured by Any Federal Government Agency.