We are Empower

We’re an award-winning, customer-obsessed financial services company helping 19.5M people1 find financial freedom throughout life’s milestones with an experience unlike any other.

If you’re looking for numbers,
here are some impressive ones

Empowering more
than 19.5M people

to make smart financial decisions — today through retirement.1

Best budget app for tracking wealth and spending, Nerdwallet. Best budgeting app for tracking net worth, Forbes Advisor.

Ranked as a top work place

for the past three years.5

Financial Services Top Work places 2023, 2024, 2025

Invest well. Live a little.™

Whatever your financial happiness looks like, let’s get you there. 

Our people set us apart

  • A diverse range of forward-thinking, financially-focused minds
  • Tailored, actionable guidance to help reach your goals
  • Real people to help you on your financial journey
Schedule a free call

Our tools and technology keep us moving forward

  • Steadfast commitment to innovation
  • Exclusive and personalized Empower Personal Dashboard™
  • Tools that put your money to work for you
Get your personal dashboard
Our values. Our culture.
Our values: customer obsessed. Accountable. Growth mindset. Constantly improving. Inclusive. Our culture: We do the right thing. We own it. We lead. We simplify. We collaborate.

Our values are
reflected in our culture

We live our values every day — in how we think, lead, and work together.

  • Vision

    To transform financial lives through advice, people, and technology

  • Mission

    To empower financial freedom 
    for all

“Our commitment to our customers and clients is unmatched. At our core, we serve every one of them with purpose and a singular goal in mind: securing financial freedom.”

Edmund F. Murphy III

President and CEO, Empower

Ed Murphy portrait image

Our history

Our roots stretch back over 110 years. And in 2014, our parent company, Great-West Lifeco, created Empower. We’ve grown exponentially in a short time, and one thing for sure — we're not your parents' financial company.

See our history

Who we serve

  • Personal investors

    We’ll help you understand your full financial picture, answer your money questions, and give tailored guidance.

    Log in Grow your wealth

  • Workplace investors

    Enrolling in your workplace retirement plan lets us help you invest smartly, stay on track with tailored guidance, and see all your finances in one place.

    Log in Save smarter

  • Plan sponsors

    Nearly 61,000 organizations have chosen us to help empower their people to find financial success on the way to retirement and beyond.

    Log in Help your employees

  • Financial professionals

    We work with advisors to provide them with support, content, and resources to expand their retirement plan opportunities across all market sizes.

    Log in Exceed Expectations

Growing to meet your needs

Over the past decade, we’ve achieved unprecedented growth.6

13,000+ associates

across the country and around the world.7

U.S. office locations
Greenwood Village, CO, Headquarters
Hartford, CT; Dubuque, IA; Chicago, IL; Overland Park, KS; Boston, MA; Salem, NH; New York, NY; Moosic, PA; Dallas, TX; Milwaukee, WI

Global office locations
Bangalore, India
Manila, Philippines

Associate location map.

Multilayered security and data privacy

Industry-standard encryption, multifactor authentication, and fraud protection help keep your assets and information safe.

Join us Learn about security