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You’re going to like it here.

The beginning of something great

We’re excited that your plan is coming to Empower and committed to making the transition as smooth as possible. Our goal is to simplify plan management while making it easier for your participants to achieve financial wellness and pursue the future they imagine. As this migration unfolds, you’ll notice there’s a lot to be excited about, too.

See information specific to your migration

Participant communications

When logging in to their websites or calling a customer service representative, participants will see and hear messages about the acquisition. Participants will also have access to a site with more information about Empower and what they can look forward to.

Learn more


Empower's Plan Service Center


App experience


Enhanced experience for your plan participants

What is a migration and how does it benefit your plan?

In addition to upgraded technology, including enhanced website and app platforms, you can expect:

“Together, Empower and Prudential bring market-leading capabilities, talent and a commitment to our clients. We are excited about the opportunity to reach new customers and serve even more Americans on their journey toward creating a secure retirement.”

Ed Murphy
President and CEO, Empower

About Empower

Retirement is our core business

We’re the second-largest retirement services provider in the United States,1 serving over 82,000 plans and 18 million customers.2 We’re focused on retirement, with expertise across all plan types, company sizes and market segments

Our History

A foundation dating to 1891

Our Culture

Diversity and Inclusion

Our Values

We serve our customers

Our Leadership

We collaborate

Award-winning education with measurable results

Delivering the right message to the right person at the right time.

PLANADVISOR best-rated 401(k) company by advisers

PLANSPONSOR Outstanding Service

85 Marcom Awards4

11 P&I Eddy Awards5

7 PCSA Signature Awards6

42 Hermes Awards7

Empower stats at a glance

$1.4 trillion+2


Total assets under administration



Retirement plans under administration

18 million+2


Total plan participants

2nd Largest1


Retirement services company in the country



Total employees



Regional offices

Connect with an Empower representative today

1 Pension & Investments Defined Contribution Survey Ranking as of April 2020.

2 As of June 30, 2023. Information refers to all retirement business of Empower Annuity Insurance Company of America (EAICA) and its subsidiaries, including Empower Retirement, LLC; Empower Life & Annuity Insurance Company of New York (ELAINY); and Empower Annuity Insurance Company (EAIC), marketed under the Empower brand. EAICA’s consolidated total assets under administration (AUA) were $1,387.9B. AUA is a non-GAAP measure and does not reflect the financial stability or strength of a company. EAICA’s statutory assets total $73.98B and liabilities total $70.1B. ELAINY’s statutory assets total $7.2B and liabilities total $6.9B. EAIC’s statutory assets total $90.1B and liabilities total $88.8B.

On August 1, 2022, Empower announced that it is changing the names of various companies within its corporate group to align the names with the Empower brand. For more information regarding the name changes, please visit

3 Total employees for U.S. and India locations as of January 4, 2022.

4 2022 MarCom Awards

5 2022 Pension & Investments Eddy Awards

6 2022 Plan Sponsor Council of America (PSCA) Awards

7 2022 Hermes Creative Awards


The Empower Institute is a research group within Empower Retirement, LLC.

Securities, when presented, are offered and/or distributed by GWFS Equities, Inc., Member FINRA/SIPC. EFSI is an affiliate of Empower Retirement, LLC; Empower Funds, Inc.; and registered investment adviser, Empower Advisory Group, LLC. This material is for informational purposes only and is not intended to provide investment, legal or tax recommendations or advice.