A hand holds up Welcome text with sunset in background

You've come to the right place

You’re going to like it here.

The beginning of something great

We’re excited that your plan is coming to Empower and committed to making the transition as smooth as possible. Our goal is to simplify plan management while making it easier for your participants to achieve financial wellness and pursue the future they imagine. As this migration unfolds, you’ll notice there’s a lot to be excited about, too.

 See information specific to your migration

What does this acquisition mean to me? 

  • For now, you, your plan participants, and your financial professional will continue using the same website credentials and day-to-day processes you have in place today. For defined benefit and nonqualified clients, you can expect enhancements on websites and tools, but will not experience a plan migration.
  • Over time you’ll be able to take advantage of Empower’s enhanced technology as your plan is migrated — and upgraded — to our recordkeeping system.
  • When it’s time for your plan to migrate, you, your plan participants and financial professional partners will receive a thoughtful series of communications designed to keep you informed through the process.

Need to access your account?

If you have an account with Prudential, access it here. 

For advisors  Log in

For plan sponsors  Log in

For participants  Log in

Nonqualified plan sponsor  Log in

Nonqualified participant  Log in

Participant communications

When logging in to their websites or calling a customer service representative, participants will see and hear messages about the acquisition. Participants will also have access to a site with more information about Empower and what they can look forward to.

Coming soon, we’ll share a schedule for technology updates via a migration program

What are the benefits of Empower and a migration?

For your plan

  • Continuity of service, coordinated with your plan’s advisor.
  • Continuity of products, including stable value options, defined benefit and nonqualified offering, Goalmaker and IncomeFlex.
  • Refreshed reporting and plan management tools.
  • Data protection through the Empower Security Guarantee.*
  • Thought leadership and legislative/regulatory insights.

* For more information regarding account security and the Security Guarantee’s conditions, visit empowermyretirement.com and click on Security Guarantee at the bottom of the page.

For your participants

  • Over time, a new financial wellness experience and participant website and apps designed to help them manage and see their whole financial picture.
  • Fully transactional Spanish capabilities on the website and app.
  • Expanded Customer Care Center hours, including weekends.
  • Holistic financial wellness programs.
  • Access to fiduciary advice at no additional cost.
  • Award-winning, personalized communication programs.

Learn more

Empower's Plan Service Center

Plan Service Center video


Enhanced experience for your plan participants

Website mobile app video



App experience

Does not apply to defined benefits and nonqualified clients.

What is a migration and how does it benefit your plan?

In addition to upgraded technology, including enhanced website and app platforms, you can expect:

Benefits of an Empower transition
Edmund F Murphy - Empower Retirement President and CEO

“Together, Empower and Prudential bring market-leading capabilities, talent and a commitment to our clients. We are excited about the opportunity to reach new customers and serve even more Americans on their journey toward creating a secure retirement.”

Edmund F. Murphy III
President and CEO, Empower

About Empower

Retirement is our core business

We’re the second-largest retirement services provider in the United States,1 serving over 71,000 plans and 17 million participants.2 We’re focused on retirement, with expertise across all plan types, company sizes and market segments.

Our History

 A foundation dating to 1891

Our culture

Diversity and Inclusion

Our Values

We serve our customers

Our Leadership

We collaborate

Empower Institute

The Empower Institute explores many aspects of the retirement savings puzzle and works to blaze the trail on potential solutions to some of the most vexing challenges facing American workers.

Award-winning education with measurable results

Delivering the right message to the right person at the right time. 

PLANADVISOR best-rated 401(k) company by advisers

cyan planadvisor logo

PLANSPONSOR Outstanding Service

Red plan sponsor logo


Top ranked in Financial Advisor IQ Awards

Image 2021 Award winner. 5 gold, 1 silver

183 Marcom Awards


183 MarCom Awards

2020 Retirement Leader of the Year

Fund Intelligence Mutual Fund industry and ETF Virtual Awards - Retirement leader of the year 2020

11 P&I Eddy Awards

Pension and Investments Eddy Awards

4 PCSA Signature Awards 

PCSA Signature Awards

93 Hermes Awards

93 Hermes Awards

Empower stats at a glance

$1.2 trillion+2

Total assets under administration


Retirement plans under administration

17 million+2

Total plan participants

2nd Largest1

Retirement services company in the country


Total employees


Regional offices

Connect with an Empower representative today

Effective April 1, 2022, Empower acquired the retirement business of Prudential. Please click here for more information associated with the acquisition.

1 Pension & Investments Defined Contribution Survey Ranking as of April 2020.

2  As of June 30, 2022. Information refers to all retirement business of Empower Annuity Insurance Company of America (EAIC) and its subsidiaries, including Empower Retirement, LLC; Empower Life & Annuity Insurance Company of New York (ELAINY); and Prudential Retirement Insurance & Annuity Company (PRIAC), marketed under the Empower brand. EAIC’s consolidated total assets under administration (AUA) were $1,289.3B. AUA is a non-GAAP measure and does not reflect the financial stability or strength of a company. As of June 30, 2022, EAIC’s statutory assets total $77.2B and liabilities total $74.3B. ELAINY’s statutory assets total $6.9B and liabilities total $6.7B. PRIAC’s statutory assets total $82.1B and liabilities total $80.8B.

On August 1, 2022, Empower announced that it is changing the names of various companies within its corporate group to align the names with the Empower brand. For more information regarding the name changes, please visit empower.com/name-change.

3 Total employees for U.S. and India locations as of January 4, 2022.


The Empower Institute is a research group within Empower Retirement, LLC. 

“EMPOWER” and all associated logos, and product names are trademarks of Empower Annuity Insurance Company of America.

Securities, when presented, are offered and/or distributed by GWFS Equities, Inc., Member FINRA/SIPC. EFSI is an affiliate of Empower Retirement, LLC; Empower Funds, Inc.; and registered investment adviser, Empower Advisory Group, LLC. This material is for informational purposes only and is not intended to provide investment, legal or tax recommendations or advice.  

©2022 Empower Retirement, LLC. All rights reserved. GEN-WCWB-WF-1734504