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You've come to the right place

You’re going to like it here.

The beginning of something great

We’re excited that your plan is coming to Empower and committed to making the transition as smooth as possible. Our goal is to simplify plan management while making it easier for your participants to achieve financial wellness and pursue the future they imagine. As this migration unfolds, you’ll notice there’s a lot to be excited about, too.

See information specific to your migration

Participant communications

When logging in to their websites or calling a customer service representative, participants will see and hear messages about the acquisition. Participants will also have access to a site with more information about Empower and what they can look forward to.

Learn more


Empower's Plan Service Center


App experience


Enhanced experience for your plan participants

What is a migration and how does it benefit your plan?

In addition to upgraded technology, including enhanced website and app platforms, you can expect:

Migration vs Conversion chart
Ed Murphy portrait

“Together, Empower and Prudential bring market-leading capabilities, talent and a commitment to our clients. We are excited about the opportunity to reach new customers and serve even more Americans on their journey toward creating a secure retirement.”

Ed Murphy
President and CEO, Empower

About Empower

Retirement is our core business

We’re the second-largest retirement services provider in the United States,1 serving over 71,000 plans and 17 million participants. 2 We’re focused on retirement, with expertise across all plan types, company sizes and market segments

Our History

A foundation dating to 1891

Our Culture

Diversity and Inclusion

Our Values

We serve our customers

Our Leadership

We collaborate

Award-winning education with measurable results

Delivering the right message to the right person at the right time.

plan adviser

PLANADVISOR best-rated 401(k) company by advisers


PLANSPONSOR Outstanding Service

financial advisor IQ award 2021

Top ranked in Financial Advisor IQ Awards

marcom award

183 Marcom Awards

2020 Retirement Leader of the Year

2020 Retirement Leader of the Year

11 P&I Eddy Awards

11 P&I Eddy Awards

4 PCSA Signature Awards

4 PCSA Signature Awards

93 Hermes Awards

93 Hermes Awards

Empower stats at a glance

$1.2 trillion+2


Total assets under administration



Retirement plans under administration

17 million+2


Total plan participants

2nd Largest1


Retirement services company in the country



Total employees



Regional offices

Connect with an Empower representative today

A help operator sits at desk talking on phone

Effective April 1, 2022, Empower acquired the retirement business of Prudential. Please click HERE for more information associated with the acquisition.

1 Pension & Investments Defined Contribution Survey Ranking as of April 2020.

2 As of June 30, 2022. Information refers to all retirement business of Empower Annuity Insurance Company of America (EAIC) and its subsidiaries, including Empower Retirement, LLC; Empower Life & Annuity Insurance Company of New York (ELAINY); and Prudential Retirement Insurance & Annuity Company (PRIAC), marketed under the Empower brand. EAIC’s consolidated total assets under administration (AUA) were $1,289.3B. AUA is a non-GAAP measure and does not reflect the financial stability or strength of a company. As of June 30, 2022, EAIC’s statutory assets total $77.2B and liabilities total $74.3B. ELAINY’s statutory assets total $6.9B and liabilities total $6.7B. PRIAC’s statutory assets total $82.1B and liabilities total $80.8B.

On August 1, 2022, Empower announced that it is changing the names of various companies within its corporate group to align the names with the Empower brand. For more information regarding the name changes, please visit

3 Total employees for U.S. and India locations as of January 4, 2022.


The Empower Institute is a research group within Empower Retirement, LLC.

Securities, when presented, are offered and/or distributed by GWFS Equities, Inc., Member FINRA/SIPC. EFSI is an affiliate of Empower Retirement, LLC; Empower Funds, Inc.; and registered investment adviser, Empower Advisory Group, LLC. This material is for informational purposes only and is not intended to provide investment, legal or tax recommendations or advice.

“EMPOWER” and all associated logos and product names are trademarks of Empower Annuity Insurance Company of America. This material is for informational purposes only and is not intended to provide investment, legal, or tax recommendations or advice.
©2023 Empower Annuity Insurance Company of America. All rights reserved.