Name change

Introduction

On August 1, 2022, Empower1 announced a number of changes that will further strengthen recognition and customer alignment with the Empower brand. Certain operating companies within Empower's corporate group have been renamed to include “Empower” in their legal names.

In addition, certain investment products offered by Empower, including mutual funds historically marketed under the “Great-West Funds” brand, are also being renamed to incorporate “Empower” into the product names in place of “Great-West." Empower’s in-house institutional investment research and advisory division has also been renamed “Empower Investments”.   

Finally, beginning on or around October 3, 2022, Empower is renaming certain entities acquired from Prudential Financial as another step toward strengthening alignment with the Empower brand. 

References to these names in Empower’s websites, plan documents, marketing materials, communications, notices, statements, forms and newly issued contracts will be updated to reflect the new names through a rolling process over the coming months. Empower will continue to be the public facing brand name used to refer to our enterprise in most circumstances. Also note that the name of Empower Retirement, LLC is not changing.  

The change in company and product names will have minimal impact on existing clients, plan participants, account holders, policies holders and vendors of Empower. This site is intended to provide additional information and address common questions related to the name changes. Please see important legal disclosures below in connection with these name changes.  

Frequently asked questions 

Q: What was announced today?

A: Empower is announcing a series of entity name alignments that aim to strengthen its brand and simplify how the organization connects with customers.

Q: Why is Empower making these changes?  

A: Empower is making these changes in connection with its ongoing development of the Empower brand. The changes will align legal entity names with the Empower brand to strengthen brand identity and recognition.  

Q: Are these changes the result of a change in Empower’s business, ownership or corporate structure?  

A: No. These changes are not being made in connection with a change in Empower’s business, ownership or corporate structure.  

Q: Is any action required from plan sponsors, participants or account holders?  

A: No. No action is required in connection with the name changes. Empower is providing notice of these changes for awareness only. 

Q: Do these changes impact existing contracts with Empower?  

A: No, existing contracts with Empower are not impacted by the name changes and remain in force. 

Q: When will these changes occur?  

A: The name changes of most of the companies are being executed on August 2, 2022. The name change of PRIAC will be executed on October 3, 2022, and implemented thereafter. The new names will be implemented across Empower’s systems, websites and documents through a rolling process following the execution date. 

Q: Do the name changes of Empower's investment products affect their underlying investment strategies, goals or management?

A: No. The investment product name changes do not impact the products' investment strategies, goals or how they are managed. Also, ticker symbols and CUSIPs for all products will remain the same. 

Q: Do the name changes impact the Empower companies’ or investment products’ EIN numbers, CUSIP numbers, bank account information or other identifiers?

A: No. There will be no changes to any of the Empower companies’ and products’ EINs, CUSIPs or other identifiers.   

Empower company name change details 

Effective August 1, 2022,the following heritage Empower companies have been renamed to new Empower-focused names:

Old company name 

New company name 

Great-West Life & Annuity Insurance Company 

Empower Annuity Insurance Company of America 

Great-West Life & Annuity Insurance Company of New York 

Empower Life & Annuity Insurance Company of New York 

GWFS Equities, Inc. 

Empower Financial Services, Inc. 

Advised Assets Group, LLC 

Empower Advisory Group, LLC 

Great-West Trust Company, LLC 

Empower Trust Company, LLC 

Great-West Capital Management, LLC 

Empower Capital Management, LLC 

Great-West Financial Retirement Plan Services, LLC 

Empower Plan Services, LLC 

Please note that Empower Retirement, LLC, Empower’s recordkeeping and administrative services company, will not be renamed.  

On or around October 3, 2022,3 the following company acquired from Prudential Financial, Inc. will also be renamed: 

Old company name 

New company name 

Prudential Retirement Insurance & Annuity Company 

Empower Annuity Insurance Company  

Empower product name change details 

In addition to the entity name changes described above, certain investment products offered by or through Empower have also been renamed.  

Empower’s associated mutual fund complex has been renamed “Empower Funds, Inc.” and the individual funds offered by Empower Funds, Inc. have been renamed as follows: 

Old fund name 

New fund name 

Great-West Aggressive Profile Fund 

Empower Aggressive Profile Fund 

Great-West Ariel Mid Cap Value Fund  

Empower Ariel Mid Cap Value Fund  

Great-West Bond Index Fund  

Empower Bond Index Fund  

Great-West Conservative Profile Fund 

Empower Conservative Profile Fund 

Great-West Core Bond Fund  

Empower Core Bond Fund  

Great-West Core Strategies: Flexible Bond Fund 

Empower Core Strategies: Flexible Bond Fund 

Great-West Core Strategies: Inflation-Protected Securities Fund 

Empower Core Strategies: Inflation-Protected Securities Fund 

Great-West Core Strategies: International Equity Fund 

Empower Core Strategies: International Equity Fund 

Great-West Core Strategies: U.S. Equity Fund 

Empower Core Strategies: U.S. Equity Fund 

Great-West Emerging Markets Equity Fund 

Empower Emerging Markets Equity Fund 

Great-West Global Bond Fund 

Empower Global Bond Fund 

Great-West Government Money Market Fund  

Empower Government Money Market Fund  

Great-West High Yield Bond Fund 

Empower High Yield Bond Fund 

Great-West Inflation-Protected Securities Fund 

Empower Inflation-Protected Securities Fund 

Great-West International Growth Fund  

Empower International Growth Fund  

Great-West International Index Fund  

Empower International Index Fund  

Great-West International Value Fund  

Empower International Value Fund  

Great-West Large Cap Growth Fund  

Empower Large Cap Growth Fund  

Great-West Large Cap Value Fund 

Empower Large Cap Value Fund 

Great-West Lifetime 2015 Fund 

Empower Lifetime 2015 Fund 

Great-West Lifetime 2020 Fund 

Empower Lifetime 2020 Fund 

Great-West Lifetime 2025 Fund 

Empower Lifetime 2025 Fund 

Great-West Lifetime 2030 Fund 

Empower Lifetime 2030 Fund 

Great-West Lifetime 2035 Fund 

Empower Lifetime 2035 Fund 

Great-West Lifetime 2040 Fund 

Empower Lifetime 2040 Fund 

Great-West Lifetime 2045 Fund 

Empower Lifetime 2045 Fund 

Great-West Lifetime 2050 Fund 

Empower Lifetime 2050 Fund 

Great-West Lifetime 2055 Fund 

Empower Lifetime 2055 Fund 

Great-West Lifetime 2060 Fund 

Empower Lifetime 2060 Fund 

Great-West Mid Cap Value Fund 

Empower Mid Cap Value Fund 

Great-West Moderate Profile Fund 

Empower Moderate Profile Fund 

Great-West Moderately Aggressive Profile Fund 

Empower Moderately Aggressive Profile Fund 

Great-West Moderately Conservative Profile Fund 

Empower Moderately Conservative Profile Fund 

Great-West Multi-Sector Bond Fund  

Empower Multi-Sector Bond Fund  

Great-West Real Estate Index Fund  

Empower Real Estate Index Fund  

Great-West S&P 500 Index Fund  

Empower S&P 500® Index Fund  

Great-West S&P Mid Cap 400 Index Fund  

Empower S&P Mid Cap 400® Index Fund  

Great-West S&P Small Cap 600 Index Fund  

Empower S&P Small Cap 600® Index Fund  

Great-West SecureFoundation® Balanced ETF Fund  

Empower SecureFoundation® Balanced ETF Fund  

Great-West SecureFoundation® Balanced Fund 

Empower SecureFoundation® Balanced Fund 

Great-West Short Duration Bond Fund  

Empower Short Duration Bond Fund  

Great-West Small Cap Growth Fund  

Empower Small Cap Growth Fund  

Great-West Small Cap Value Fund 

Empower Small Cap Value Fund 

Great-West T. Rowe Price Mid Cap Growth Fund  

Empower T. Rowe Price Mid Cap Growth Fund  

Great-West U.S. Government Securities Fund 

Empower U.S. Government Securities Fund 

In addition, the Collective Investments Trusts offered by Empower Trust Company, LLC have also been renamed as follows: 

Old trust name 

New trust name 

Great-West Lifetime 2015 Trust 

Empower Lifetime 2015 Trust 

Great-West Lifetime 2020 Trust 

Empower Lifetime 2020 Trust 

Great-West Lifetime 2025 Trust 

Empower Lifetime 2025 Trust 

Great-West Lifetime 2030 Trust 

Empower Lifetime 2030 Trust 

Great-West Lifetime 2035 Trust 

Empower Lifetime 2035 Trust 

Great-West Lifetime 2040 Trust 

Empower Lifetime 2040 Trust 

Great-West Lifetime 2045 Trust 

Empower Lifetime 2045 Trust 

Great-West Lifetime 2050 Trust 

Empower Lifetime 2050 Trust 

Great-West Lifetime 2055 Trust 

Empower Lifetime 2055 Trust 

Great-West Lifetime 2060 Trust 

Empower Lifetime 2060 Trust 

Great-West Lifetime 2015 Index Trust 

Empower Lifetime 2015 Index Trust 

Great-West Lifetime 2020 Index Trust 

Empower Lifetime 2020 Index Trust 

Great-West Lifetime 2025 Index Trust 

Empower Lifetime 2025 Index Trust 

Great-West Lifetime 2030 Index Trust 

Empower Lifetime 2030 Index Trust 

Great-West Lifetime 2035 Index Trust 

Empower Lifetime 2035 Index Trust 

Great-West Lifetime 2040 Index Trust 

Empower Lifetime 2040 Index Trust 

Great-West Lifetime 2045 Index Trust 

Empower Lifetime 2045 Index Trust 

Great-West Lifetime 2050 Index Trust 

Empower Lifetime 2050 Index Trust 

Great-West Lifetime 2055 Index Trust 

Empower Lifetime 2055 Index Trust 

Great-West Lifetime 2060 Index Trust 

Empower Lifetime 2060 Index Trust 

Great-West Trust Drive Balanced Fund 

Empower Trust Drive Balanced Fund 

Great-West Trust Drive Income Fund 

Empower Trust Drive Income Fund 

Great-West SecureFoundation Balanced Fund 

Empower SecureFoundation Balance Trust 

Great-West Trust Capital Preservation Fund 

Empower Trust Capital Preservation Fund 

Great-West Trust Stable Value for Contra Costa 

Empower Trust Stable Value Fund for Contra Costa 

Great-West Trust Stable Value Fund for LSERS 

Empower Trust Stable Value Fund for LSERS 

Great-West Trust Stable Value Fund for Pearson 

Empower Trust Stable Value Fund for Pearson 

Finally, in connection with the renaming of Empower Annuity Insurance Company of America and Empower Life & Annuity Insurance Company of New York, certain insurance products offered and sold by these companies will also be renamed to replace the word "Great-West" with "Empower" in the product names. This includes both general account and separate account insurance products that were historically marketed and sold under the "Great-West" brand name. Outstanding contracts related to these products will not be impacted.  

 

1 "Empower" refers to the products and services offered by Empower Annuity Insurance Company of America and its subsidiaries, including Empower Retirement, LLC, Empower Life and Annuity Insurance Company of New York, and Prudential Retirement Insurance and Annuity Company (known as Empower Annuity Insurance Company after October 3, 2022) . This material is for informational purposes only and is not intended to provide investment, legal or tax recommendations or advice. 

2 As of August 1, 2022, Empower Annuity Insurance Company of America’s new name has been approved and implemented in Colorado, the company’s domicile state. Ratification of the new name is pending in the following states: AK, AZ, AR, CA, CT, DE, DC, FL, GA, GU, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NC, ND, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WI, and WY.  

3 As of October 3, 2022, Empower Annuity Insurance Company’s new name will have been approved and implemented in Connecticut, the company’s domicile state. Ratification of the new name is pending in the following states: AK, AZ, AR, CA, CO, DE, DC, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WI, and WY. 

As of August 1, 2022, Empower Life & Annuity Insurance Company of New York’s new name has been approved and implemented in New York, the company’s domicile state. Ratification of the new name is pending in the following states: CO, IL, [and MA]. 

Following ratification in each state in which each company is licensed, additional notification will be provided to insurance contract holders resident in such state.  

Following ratification in each state in which the company is licensed, additional notification will be provided to insurance contract holders resident in such state.  

Carefully consider the investment option’s objectives, risks, fees and expenses. Contact Empower for a prospectus, summary prospectus for SEC-registered products or disclosure document for unregistered products, if available, containing this information. Read each carefully before investing.

Securities, when presented, are offered and/or distributed by Empower Financial Services, Inc., Member FINRA/SIPC. EFSI is an affiliate of Empower Retirement, LLC; Empower Funds, Inc.; and registered investment adviser, Empower Advisory Group, LLC. This material is for informational purposes only and is not intended to provide investment, legal or tax recommendations or advice.  

IMPORTANT: The projections, or other information generated on the website by the investment analysis tool regarding the likelihood of various investment outcomes, are hypothetical in nature, do not reflect actual investment results and are not guarantees of future results. The results may vary with each use and over time.

Investing involves risk, including possible loss of principal.

Insurance products are issues by or offered through Empower Annuity Insurance Company of America, Corporate Headquarters: Greenwood Village, CO; or in New York, by Empower Life & Annuity Insurance Company of New York, Home Office: New York, NY. 

The managed account service is part of the Empower Advisory Services suite of services offered by Empower Advisory Group, LLC, a registered investment adviser.

The Empower Institute is a research group within Empower.

“EMPOWER” and all associated logos, and product names are trademarks of Empower Annuity Insurance Company of America.

All features may not currently be available and are subject to change without notice. ©2022 Empower Retirement, LLC. All rights reserved.

Unless otherwise noted: Not a Deposit | Not FDIC Insured | Not Bank Guaranteed | Funds May Lose Value | Not Insured by Any Federal Government Agency.