Engaging employees. Driving results.

Our communication and educational programs differ from a traditional plan-level approach by creating a one-to-one connection and personalized experience. The ultimate goal is to help individuals maximize your plan benefits by motivating them to take steps to build financial wellness. Your Empower relationship manager will help you tailor a program that aligns with your plan features and your employees’ needs.

Engaging individuals leads to better results

Our approach to participant communications is based on research on how people learn about financial topics and the best ways to help drive positive behavior. By delivering personalized messaging with simplified wording and clear action steps, people engage 24% more frequently¹ than individuals receiving traditional communications. We see engaged people having a 50% higher savings rate.²

Research-informed design and content

Through ongoing research, we know the best ways to reach and engage your employees:

Consumer panels (surveys and focus groups)
Comparison testing
Experimental design
Social media testing

Transforming communication for the modern consumer

Helping employees act based on their needs

Targeted, one-to-one messaging

Timely, relevant and tailored to their needs

Delivered at no additional cost

Plan-based campaigns

Helping individuals take control of their financial future

Targeted content to groups of people with similar needs

A variety of plan-wide messages or specific objectives

Providing education and support during times of change

Educational tools and resources

Tools and resources to address diverse needs and learning styles

Live and on-demand webinars on topics people care about

Online courses, videos and assessments, calculators and interactive learning tools

Support from our team of FINRA-licensed registered representatives

The Currency™

Empowering what’s next in money, life, work and play.

Weekly digital newsletter delivering what’s current and relevant to daily life

Tips for living in the now, while planning for the future

Empowering real conversations on money matters

Communication is key

1 Engagement defined as use of web, app, or calls during the defined period; measured for two 12-month periods, July to June 2022 and July to June 2023.

2 Internal Empower analysis, data as of September 30, 2023.

FOR FINANCIAL PROFESSIONAL USE ONLY.

A focus on financial wellness

Financial health is a cornerstone of the services we offer.