Half of Americans don’t know what the “right” amount is to give, even though 50% feel pressure to spend a certain amount on gifts, according to new Empower research. This tension may signal a sense of economic uncertainty, as three in 4 (75%) say gifts are more expensive due to tariffs and inflation.  

Money is always on our minds—and these days, it’s taking up more space than ever. Empower’s latest research reveals Americans are spending nearly 4 hours a day thinking about money.