Empower’s new “Accelerating Access” research highlights a growing demand among Americans for more choice and broader access within their retirement savings options.

The latest data from the Federal Reserve and the Empower Personal DashboardTM paints a nuanced picture of American household wealth in 2025. 

What does a typical weekday cost in six major American cities? Beyond rent and utilities, everyday expenses, from your morning coffee to childcare and commuting, paint a fuller picture of affordability and lifestyle. 

Almost one in three (31%) Americans with student loans have noticed an increase in their monthly payments in the last six months, according to new research from Empower. 

More than 2 in 5 Gen Zers and Millennials (43%) and 32% overall, are skipping traditional barbecues in favor of ordering pizza on Fourth of July — driven by the rising costs of hosting summer celebrations, according to new Empower research.

As economists and market watchers debate whether a full-blown recession is looming or merely simmering under the surface, consumer behavior is already offering important clues. 

Despite economic headwinds and fluctuating consumer sentiment, Americans are spending more on ice cream. 

New Empower data shows a marked shift in where shoppers are choosing to spend. The winner? Dollar stores.

According to new Empower research, 47% say the increased cost of living, economy (44%), and tariffs (30%) are impacting 2025 travel plans. 

Americans are pumping the brakes on gas spending—driven by economic caution, evolving lifestyles, and emerging technologies.

Over 1 in 2 Americans (51%) have made a purchase or investment due to financial FOMO — the fear of missing out on a financial opportunity or experience, according to new Empower research. 

Empower’s latest research, based on a nationally representative survey of employed Americans, reveals while most employees are optimistic about reaching long-term financial goals, nearly as many are anxious about their day-to-day financial futures.