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Thursday, August 14, 2025

The Currency

The Pumpkin Premium

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Pumpkin season is here and some are asking for a price check: 44% of Americans say tariffs and inflation are making pumpkin flavored items cost more, and the "pumpkin spice tax" is real (39%), according to new Empower research. Still, more than half (54%) say they look forward to purchasing these specialties every fall.