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This is Empower

We’re an award-winning, customer-obsessed financial services company that’s helping 19 million people1 find financial freedom throughout all of life’s milestones with an experience unlike any other.


A collage of images showcasing Empower Field and Empower being marketed in other sporting events.

We’re made up of


Financial advisor with $80 billion in assets, 12,500+ employees, and partnerships with 61,000+ organizations. Empower's budgeting app showcasing its user-friendly interface and investment options and highlighting having 19 million individual investors $1.8 trillion in assets under administration. The 2nd largest US retirement services company, managing 82K+ plans. Showcasing a strong Glassdoor rating, employee recognition and financial achievements.
Financial advisor with $80 billion in assets, 12,500+ employees, and partnerships with 61,000+ organizations. Empower's budgeting app showcasing its user-friendly interface and investment options and highlighting having 19 million individual investors. The 2nd largest US retirement services company, managing 82K+ plans and $1.8 trillion in assets. Showcasing a strong Glassdoor rating, employee recognition, and financial achievements.

 

 

Invest well. Live a little.™


Our people set us apart

  • We have a diverse range of forward-thinking, financially focused minds
  • Tailored, actionable guidance to help you get good at money
  • Real people to help you across your entire financial journey
Reserve a free call

…along with our tools and technology

  • Steadfast commitment to innovation
  • Exclusive and personalized Empower Personal Dashboard™
  • Tools that put your money to work for you
Get personalized dashboard
Vision
To transform financial lives through
advice, people and technology
Mission
To empower financial freedom for all
Our culture
Our values
Customer obsessed
We do the right thing
Accountable
We own it
Growth mindset
We lead
Constantly improving
We simplify
Inclusive
We collaborate
Edmund F. Murphy III, President and CEO of Empower, smiles while wearing a blue suit and glasses.

“Our commitment to our customers and clients is unmatched. At our core, we serve every one of them with purpose and a singular goal in mind: securing financial freedom.”

Edmund F. Murphy III

President and CEO, Empower

Our history

Our roots stretch back over 110 years. And in 2014, our parent company, Great-West Lifeco, created Empower. We’ve grown exponentially in a short time, and one thing for sure — we're not your parents' financial company.
See our history

Who we serve

  • A man engaged in a phone conversation while seated in front of a laptop.

    Personal investors

    We’ll help you understand your full financial picture, answer your money questions, and provide personalized guidance so you can get good at money.

    Log in Grow your wealth
  • A diverse group of people in an office engaged in conversation.

    Workplace investors

    Qualified investors get white-glove support and value with custom portfolio management services.2

    Log in Save smarter
  • Three women engaged in conversation in a professional environment.

    Plan sponsors

    Over 61,000 organizations have chosen us to empower their employees and help them find financial success on their way to retirement and beyond.

    Log in Help your employees
  • A man in a suit sits, engaged on the phone, with a laptop and tablet placed on the table.

    Financial professionals

    We work with advisors to provide them with support, content, and resources to expand their retirement plan opportunities across all market sizes.

    Log in Exceed expectations

Growing to meet your needs

Over the past decade, we’ve achieved unprecedented growth.7

2x
More than doubled our workforce
3x
Tripled the number of people we serve
4x
Quadrupled our assets under administration
Our workforce
12,500
employees1
A United States map featuring purple pins that highlight the locations within the country.
Number of associates
1 - 100
100 - 500
500 - 1,000
1,000 - 3,000
U.S. office locations
Greenwood Village, CO
Headquarters
Hartford, CT
Dubuque, IA
Overland Park, KS
Andover, MA
Boston, MA
Moosic, PA
Milwaukee, WI
Global office locations
Bangalore, India
San Fernando, Philippines
A man is engaged with his phone, and is previewing his Empower accounts.
Multilayered security and data privacy
Industry-standard encryption, multifactor authentication, and fraud protection help keep your assets and information safe.
Learn about security Join us

All images and screenshots provided are for illustrative purposes only

 

1 As of March 31, 2025. Assets under administration (AUA) refers to the assets administered by Empower. AUA does not reflect the financial stability or strength of a company.
2 Nerdwallet, "The Best Budget Apps for 2024," August 2024. ©2024 and TM, NerdWallet, Inc. All Rights Reserved.
3 Investopedia.com, "Best Budgeting Apps of 2024," August 23, 2024.
4 Pensions & Investments DC Recordkeeper Survey (2024). Ranking measured by total number of participants as of December 2023.
5 2024 Disability Equality Index, disabilityin.org, 2024 Top Workplace for Work-Life Flexibility, Innovation, Leadership, and Employee Well-being, Human Rights Campaign 2024 Corporate Equality Index.
6 As of October 23, 2024, Glassdoor.com
7 Data represents the growth of individuals and assets under administration on Empower systems from December 31, 2014, to September 30, 2024.

 

Google Play, and the Google Play logo are trademarks of Google LLC. iOS is a registered trademark of Cisco in the U.S. and other countries and is used under license.

 

Advisory services are provided for a fee by Empower Advisory Group, LLC (EAG). EAG is a registered investment adviser with the Securities and Exchange Commission (SEC) and an indirect subsidiary of Empower Annuity Insurance Company of America. Registration does not imply a certain level of skill or training. Investing involves risk. Past performance is not indicative of future returns. You may lose money. Advisory fees are calculated based upon the amount of assets being managed (as detailed further in the Empower Advisory Group, LLC Form ADV).

 

Securities, when presented, are offered and/or distributed by Empower Financial Services, Inc., Member FINRA/SIPC. EFSI is an affiliate of Empower Retirement, LLC.