An experience built around you
An experience built around you
Everything we do is designed to support your success. From our free Empower Personal DashboardTM to experienced financial professionals who listen to you about what matters most, we’ll help you build a personalized solution to meet your goals now and in the future.

Helping you make the most of your money
Helping you make the most of your money
Sign up today for your free Empower Personal DashboardTM and start moving toward financial freedom.
Net worth
Net worth
Do you know how much money you really have? Get a complete picture of your finances.
Savings planner
Savings planner
Understand how much you’re saving and if you should be saving more.
Investment checkup
Investment checkup
Make sure your investments are working hard for you, particularly if your goals or situation change.
Retirement planner
Retirement planner
Determine where you are and set yourself up for retirement success.
18M+
customers1
customers1

“...the tool to beat.”3
As of 2019
“...the tool to beat.”3
As of 2019
88%
would recommend someone they know to Empower3
would recommend someone they know to Empower3
$1.4T
Plan assets administered1
Plan assets administered1
What makes us different
What makes us different
Our people. Our technology. Our approach. Together, these set us apart
and allow us to focus on you and what’s best for your future.
Real help. Real people.
Real help. Real people.
You’ll always have the chance to talk to a real person. They’ll listen, ask questions and work with you to understand your needs and provide simple next steps.
Easy to understand
Easy to understand
We believe your finances should be easy to understand, so we make sure we explain everything in simple terms.
A 360° view
A 360° view
See a complete picture of your accounts in one place with a single login. Plus, access tools designed to help you track, manage and plan your finances.
Solutions for your money
Solutions for your money

Wealth Management
Wealth Management
Whether you’re looking for more investment solutions or sophisticated financial management, we’ve got you covered.

IRA
IRA
Save for retirement with straightforward help and advice on your financial goals. There are no annual fees, access to over 150 mutual funds, guaranteed income and professional investing advice.

Empower Personal CashTM
Empower Personal CashTM
A simple, easy and secure place for all your money.

Taxable Account
Taxable Account
If you like selecting and monitoring your own investments, our Brokerage IRA has commission-free stock and exchange traded funds trading2 as well as access to thousands of no transaction fee mutual funds.

Investment Account
Investment Account
Whatever your goals might be, an Empower Investment Account can help get you there. You’ll get commission-free stock and exchange traded funds trading2 plus the option for a professionally managed account.
See what our customers are saying
See what our customers are saying
“Choosing Empower really helped us see a bigger picture. They give you advice on so many different aspects of your financial future.”
Harin and Jenny
Empower customers
“Over time, we developed a really good relationship with our advisor. I really feel like I know him a bit as a person. And more importantly that he knows us and our values. He knows us as a family.”
Rhett and Bernadette
Empower customers
“In the retirement planner, we created a scenario where we bought a second home in Montana. It was a real holistic view of all of our finances as well as how they all looked in the future.”
Roy and Debbie
Empower customers
Committed to security
Committed to security
Our security team is dedicated to protecting your financial data. With multiple layers of security, your accounts, money and information will always be kept private and secure.
Empower Security Guarantee
Empower Security Guarantee
Multi-factor authentication
Multi-factor authentication
Constant security testing
Constant security testing
Top-rated encryption
technology
Top-rated encryption
technology
1 As of June 30, 2023. Information refers to all retirement business of Empower Annuity Insurance Company of America (EAICA) and its subsidiaries, including Empower Retirement, LLC; Empower Life & Annuity Insurance Company of New York (ELAINY); and Empower Annuity Insurance Company (EAIC), marketed under the Empower brand. EAICA’s consolidated total assets under administration (AUA) were $1,387.9B. AUA is a non-GAAP measure and does not reflect the financial stability or strength of a company. EAICA’s statutory assets total $73.98B and liabilities total $70.1B. ELAINY’s statutory assets total $7.2B and liabilities total $6.9B. EAIC’s statutory assets total $90.1B and liabilities total $88.8B.
On August 1, 2022, Empower announced that it is changing the names of various companies within its corporate group to align the names with the Empower brand. For more information regarding the name changes, please visit http://www.empower.com/name-change
2 From The New York Times ©2018 The New York Times. All rights reserved. Used under license. Awards referenced were originally awarded to Personal Capital Corporation ("PCC")'s financial tools. Awards were given by non-compensated, unaffiliated entities.
3 Empower satisfaction survey and IVR data as of June 2022.