đ„ Good as gold
Gold is in the spotlight after a record-breaking 2025. Prices have seen big swings this year as investors watch political and trade developments unfold. Read the latest developments on The CurrencyTM.
Gold will be measured against a different bar beginning February 6: About 3,500 athletes will compete to be good as gold at the 2026 Winter Olympics in Milan and Cortina d'Ampezzo, with officials expecting* 2 million visitors.
With about 10% of global tourism spending coming from sports, Italy is eyeing a big win: The host country has invested about $4.1 billion in the games and is aiming for $6.2 billion in revenue after the final medal is awarded.
â The Editors
đ Game plan: Resale tickets for Super Bowl 60 in Santa Clara, California, are averaging* near $8,000, while 30-second TV ads cost* up to $8 million for the Seattle SeahawksâNew England Patriots matchup. Donât forget the protein-packed chips and snacks if youâre hosting friends.
đ„ Good score: The average FICO Score in the U.S. is 715 as of late 2025, placing it in the "good" credit range (670-739). Just 1.5% of Americans have bragging rights to a perfect 850 â but scores near 800 are often enough for the best credit terms.
đ Top dog: Inflationary pressures have sparked several food industry realignments in recent years. Coney Island hot dog brand Nathanâs Famous was snatched* up by Smithfield Foods for $450 million. Smithfield wonât change Nathanâs hot-dog eating contest, where champ Joey Chestnut downed 70.5 franks and buns last year.
Winning tone?
Workers are turning to AI chatbots to navigate tough conversations with colleagues. About 35% have used AI to help with sensitive messages, according* to email-verification platform ZeroBounce. Getting personal may be key to getting people to warm up to the automation: 56% find the AI help most useful when paired with a human touch.
Personalization is also important for financial guidance. Empower research shows 62% of Americans value the human component of financial advice, especially for high-stakes decisions like investing.
Prize picks
Warehouse club shelves can reveal much about local cultures. That curiosity is driving* U.S. travelers to Costco stores in places like Japan, Sweden, and Taiwan. Some love the rare finds â foie gras in France and fish jerky in Iceland â while others want to see if Costco hot dogs taste the same abroad.
Americans closer to home spent an average of $552.50 at Costco in December, according to Empower Personal DashboardTM data. Gen X led the way with an average monthly spend of $612.80.
Let the games continue
Word games are a big winner* for The New York Times, which just released its first two-player offering, Crossplay. Brainteasers logged 11.2 billion plays in 2025 and are driving 9% annual subscription growth, with about half paying $30 monthly for an all-access bundle.
Hands-on games have also seen a resurgence in recent years. In the latest Consumer Price index, prices for games, hobbies, toys, and related goods saw a 1.3% monthly gain.
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Put your money to work for life and play
*Third-party data is obtained from sources believed to be reliable; however, Empower cannot guarantee the accuracy, timeliness, completeness, or fitness of this data for any particular purpose. Third-party links are provided solely as a convenience and do not imply an affiliation, endorsement, responsibility, or approval by Empower of the contents on such third-party websites.
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The content contained in this blog post is intended for general informational purposes only and is not meant to constitute legal, tax, accounting or investment advice. You should consult a qualified legal or tax professional regarding your specific situation. No part of this blog, nor the links contained therein is a solicitation or offer to sell securities. Compensation for freelance contributions not to exceed $1,250. Third-party data is obtained from sources believed to be reliable; however, Empower cannot guarantee the accuracy, timeliness, completeness or fitness of this data for any particular purpose. Third-party links are provided solely as a convenience and do not imply an affiliation, endorsement or approval by Empower of the contents on such third-party websites. This article is based on current events, research, and developments at the time of publication, which may change over time.
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