Between the margins May 2026

May 2026
Market recovery part deux

Marta Norton headshot

 

Executive summary

  1. The April recovery bears a striking similarity to the recovery after Liberation Day.
     
  2. It’s not just the fierceness of the rally; it’s the catalyst: AI to the rescue again.
     
  3. This isn’t random; we can learn a few things from what we’ve seen:

a. Take care in interpreting headlines.

b. Expect AI “moments of doubt.”

c. Watch valuations, not prices.
 


Nearly one year after Liberation Day, the world awoke to another surprise: A war in Iran. And just as it did a year ago, the market staged a massive recovery after an initial sell-off.

In 2025 and 2026, the Bloomberg 500 Index plunged on tariffs and war respectively, only to stage furious (and surprising) recoveries.

In both cases, we can thank artificial intelligence (AI).

Sure, other factors were at play. In 2025, the Trump administration gave the market some breathing room by reducing tariffs from the more extreme April 2 levels. In 2026, the hot war evolved into a blockade, still restricting passage through the Strait of Hormuz, but with ongoing negotiations rather than daily bombings.

However, while those developments may have staunched the market’s losses, it was the roar of AI that spurred its acceleration.

As Q1 2025 earnings season unfolded after Liberation Day, companies at the center of the AI trade — think the hyperscalers,1 Meta, and the chip companies — announced surprisingly strong earnings growth, and, in the case of the hyperscalers, continued investment in the AI build-out.

We’ve seen much the same during Q1 earnings season in 2026, which has transpired amid continued turmoil in the Middle East. Nvidia won’t report until May 20, but others among the “AI A-List,”2 including the hyperscalers, not only increased their spending plans, benefiting chip companies, but showcased eye-catching earnings growth tied to their core business plans and AI.

Full steam ahead. In both Q1 2025 and Q1 2026, AI-related companies outpaced analyst expectations, particularly in earnings, while maintaining or increasing their spending.

Here’s another similarity. In both 2025 and 2026, these AI names entered Q1 earnings season in a malaise. In 2025, China’s DeepSeek — an effective AI model built at a far lower cost — caused investors to question the seemingly profligate spending by U.S. AI names.

In 2026, AI companies weren’t in freefall, but they’d lost their shine since their peak on October 29, 2025. Investors worried about circular financing; AI demand; and, of course, the spending. This resulted in weak returns for five months, though earnings continued to deliver.

In both years, valuations reflected the poor showings. As shown in the chart below, by the market bottom on April 8, 2025, the Bloomberg Magnificent 7 Index,3 home to a number of these companies, traded in the first decile of its own history. It was similarly priced on March 31, 2026, sitting once again in the first decile of its own history.

Dissed and dismissed. The Bloomberg Magnificent Seven Index had notably low valuations relative to its own history heading into the April 2025 and the April 2026 market rallies.

Broad market performance reflects the impact of the AI-A list, and other related companies like memory chips. In the spring of 2025 and again in April 2026, the technology, consumer discretionary, and communication services sectors — home to many of these names — drove the results of the broader index, with other areas of the market lagging behind.

In both market recoveries, it’s the sectors that AI companies call home that led the way, driving most of the gains, while other sectors trailed. (Financials were a notable exception in 2025; they also had a strong showing in the wake of Liberation Day.)

Investment implications: The “So what?”

OK, great, so AI to the rescue twice. But is there anything we can take from these very similar situations to frame our expectations for the market and the economy? Relatedly, how do we manage portfolios in a world that feels less predictable than ever?

Actually, I see three principles to help guide investors in the current climate.


First — and, ironically, this relates to the second question: Take care in interpreting headlines.

It’s so tempting to translate headlines directly to the economy or markets. Not just for individual investors, but also for the professionals out there. Most of us struggle with multi-variable analysis; we see a big headline — “Oil above 100!” — and suddenly that’s the only variable that matters, and it matters immediately.

But the reality is that the U.S. economy is complex and broad, and we can rarely assume a single variable will have a one-for-one impact on the whole.

Does that mean higher oil prices don’t matter? Nope, they absolutely do, and the longer they stay high, the more they matter. But we should consider their impact in the broader context of a developing AI economy and a U.S. consumer who isn’t heavily indebted, is generally employed, and has tax rebates hitting their accounts at the same time as they’re shilling out more dollars for gas.


Second: Expect periodic “moments of doubt” when it comes to AI.

I’ve written regularly about this. The build is long. And expensive. And no one — not even your favorite AI CEO — knows exactly what the future looks like in an AI world. As we wait for clarity to slowly emerge, investors can emotionally bounce from the risks around AI to the opportunity it may unlock. This can lead to periods of strength and “moments of doubt.”

I’d argue we saw a “moment of doubt” with DeepSeek in the first half of 2025. And we saw another one this past winter as investors fretted about spending, returns on investment, and circular financing.


That brings me to my last principle: Watch valuations, not prices.


We put a lot of stock in how much the market moves any given day. But when it comes to what matters, price is only the numerator. We should also keep an eye on the denominator: the underlying value.

A big disconnect between the two can signify either risk or opportunity.

Think about this in the context of AI “moments of doubt.” Investors can grow too pessimistic on AI, focusing inordinately on the spending while dismissing the potential upside from returns on those investments. They can worry about customer concentration or a lack of immediate monetization — concerns top of mind for investors at the start of this year. And as those worries consume investors, we can see prices fall dramatically, no longer reflecting any upside to the AI trade.

I’d argue these periods of pessimism could offer opportunity; here in Empower’s Strategist Office, we’ve pointed out the growing valuation discrepancy over the course of 2026 as select AI stocks disappointed.

The reverse can also occur. If investors grow optimistic about an AI future, they could push prices higher — perhaps a bit too enthusiastically. Since we don’t fully understand the challenges we’ll face as AI develops, this creates the risk of future disappointment. Periods of excessive valuation become a reason to potentially lighten up on exposure to companies at the core of AI.

There’s another application of this valuation focus that we can apply to the market as a whole. An eye on the underlying value often keeps you invested. While prices can bounce around a great deal — as they should in a big, liquid market — underlying value typically doesn’t move all that much. Scary headline and major market drop? Take comfort: It’s unlikely businesses are worth far less than they were the day before.

Looking ahead

Nvidia looms large on May 20, with key questions related to whether it will retain its dominance as competitors chase. We also face a Fed transition: We’re on the cusp of the Kevin Warsh era, which appears especially bumpy given the oil-driven surge in inflation and Jerome Powell’s decision to stay on the Federal Reserve Board of Governors for the foreseeable future. And of course we have the war in Iran. Plus, we’re tracking IPO developments, and we’re watching the consumer to continue to evaluate whether the data supports our view that the U.S. economy remains resilient.

Sounds like we’re headed for a busy summer.

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1 Hyperscalers are large-scale cloud service providers that offer the computing, networking, and storage infrastructure required to support global-scale applications and data processing.

2 We define the AI A-List as an evolving group of companies involved in the AI build-out and early stage deployment. For the purposes of this commentary, the list includes Microsoft, Amazon, Meta, Alphabet, Oracle, Nvidia, AMD, and Broadcom.

3 The Bloomberg Magnificent Seven Index is an equal-weighted equity benchmark designed to track the seven closely followed mega-cap technology companies in the U.S. market.

4 As of September 30, 2025.

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