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Helping you grow client relationships

Our advisor toolkit is loaded with valuable resources and content to help expand your retirement plan opportunities in all markets.

Your advisor toolkit
Set yourself up for success
Prospecting preparation
Differentiate your practice

What to use in a prospecting meeting

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Advisor advantage workbook

Use our workbook to help guide you through the three key stages of client relationships — getting in the door, building your proposal and retaining the plan. Contact your sales representative for a copy.

Questions for prospective clients

Gathered from top advisors, we have a list of the most important questions to ask your prospective clients.

Learn more
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Product overview

Educate prospects on the capabilities of Empower’s product suite. Full innovation and administrative simplicity to help drive better outcomes for the individuals in their plan. 

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Keep in touch

Read our newsletter

Stay up to date on product launches, our innovation blueprint and other content to help grow and manage your business. See it in your inbox every six weeks. Call your sales representative to learn more.

Attend one of our events

Find us at future conferences and sign up for one of our webinars. 

View events

Call us

Contact your local sales representative or call our sales desk at 877-630-4015.

Contact us

FOR FINANCIAL PROFESSIONAL USE ONLY

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Carefully consider the investment option’s objectives, risks, fees and expenses. Contact Empower Retirement for a prospectus, summary prospectus for SEC-registered products or disclosure document for unregistered products, if available, containing this information. Read each carefully before investing.

Securities, when presented, are offered and/or distributed by GWFS Equities, Inc., Member FINRA/SIPC. GWFS is an affiliate of Empower Retirement, LLC; Great-West Funds, Inc.; and registered investment adviser, Advised Assets Group, LLC. This material is for informational purposes only and is not intended to provide investment, legal or tax recommendations or advice.

IMPORTANT: The projections, or other information generated on the website by the investment analysis tool regarding the likelihood of various investment outcomes, are hypothetical in nature, do not reflect actual investment results and are not guarantees of future results. The results may vary with each use and over time.

Investing involves risk, including possible loss of principal.

Insurance products are issued by or offered through Great-West Life & Annuity Insurance Company, Corporate Headquarters: Greenwood Village, CO; or in New York, by Great-West Life & Annuity Insurance Company of New York, Home Office: New York, NY. Guarantees are subject to the terms and conditions of the contract and the claims-paying ability of the insurer.

The managed account service is part of the Empower Retirement Advisory Services suite of services offered by Advised Assets Group, LLC, a registered investment adviser.

The Empower Institute is a research group within Empower Retirement, LLC.

“EMPOWER” and all associated logos and product names are trademarks of Great-West Life & Annuity Insurance Company.

All features may not currently be available and are subject to change without notice. ©2022 Empower Retirement, LLC. All rights reserved.

Unless otherwise noted: Not a Deposit | Not FDIC Insured | Not Bank Guaranteed | Funds May Lose Value | Not Insured by Any Federal Government Agency.