Affiliate Partnership Program
Help people.
Earn money.
Help people.
Earn money.
While more than 40% of Americans* are unsure how to track their net worth, over 10,000 of them reach retirement age every day.** Help them gain clarity and control of their finances with the free Empower Personal Dashboard™.
18M+
customers1
“...the tool to beat.”2
As of 2019
“one of the 8 best budget apps for 2023”3
As of 2023
$1.4T
Plan assets administered1
Help us transform financial lives
Help us transform financial lives
Earn money
Earn money
Our top partners earn $100K+ per month. The more traffic you send us, the more you earn.
Tools for success
Tools for success
Help change financial services for the better with one of the largest firms in North America.
Insider details
Insider details
Content creation is easy —use our proprietary surveys and data with no weeklong legal approvals.
Product suite
Product suite
Empower offers a full suite of financial products, custom landing pages, and ways to earn commission.
How does it work?
How does it work?
Create content
Create content
Create content that drives traffic to empower.com by directing your Impact tracking link to one of our landing pages.
Register and aggregate
Register and aggregate
Your visitors register for our free financial dashboard and start tracking external accounts totaling at least $100K.
Qualify and earn
Qualify and earn
Once a visitor tracks $100K in assets with our dashboard, they trigger Qualified Lead status and make you eligible for payment.
* Empower, The Currency, Money Talks, 2023, empower.com/the-currency/money/money-talks.
** U.S. Census Bureau, "By 2030, All Baby Boomers Will Be Age 65 or Older," 2019, census.gov/library/stories/2019/12/by-2030-all-baby-boomers-will-be-age-65-or-older.html.
1 As of March 31, 2023. Information refers to all retirement business of Empower Annuity Insurance Company of America (EAICA) and its subsidiaries, including Empower Retirement, LLC; Empower Life & Annuity Insurance Company of New York (ELAINY); and Empower Annuity Insurance Company (EAIC), marketed under the Empower brand. EAICA’s consolidated total assets under administration (AUA) were $1,400.0B. AUA is a non-GAAP measure and does not reflect the financial stability or strength of a company. EAICA’s statutory assets total $74.6B and liabilities total $70.9B. ELAINY’s statutory assets total $7.1B and liabilities total $6.8B. EAIC’s statutory assets total $86.6B and liabilities total $85.3B. On August 1, 2022, Empower announced that it is changing the names of various companies within its corporate group to align the names with the Empower brand. For more information regarding the name changes, please visit empower.com/name-change.
2 The New York Times ©2018 The New York Times. All rights reserved. Used under license. Awards referenced were originally awarded to Personal Capital Corporation (PCC)'s financial tools. Awards were given by non-compensated, unaffiliated entities.
3 ©2017-2023 and TM, NerdWallet, Inc. All Rights Reserved. April 2023.
“EMPOWER” and all associated logos and product names are trademarks of Empower Annuity Insurance Company of America. This material is for informational purposes only and is not intended to provide investment, legal, or tax recommendations or advice. ©2023 Empower Annuity Insurance Company of America. All rights reserved.