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Affiliate Partnership Program

Help people.
Earn money.

While more than 40% of Americans* are unsure how to track their net worth, over 10,000 of them reach retirement age every day.** Help them gain clarity and control of their finances with the free Empower Personal Dashboard™.

woman with blue turtleneck sweater crossing arms smiling, phone screenshot of financial chart bottom right of image

18M+

customers1

New York Times logo

“...the tool to beat.”2

As of 2019

nerdwallet logo

“one of the 8 best budget apps for 2023”3

As of 2023

$1.4T

Plan assets administered1

Help us transform financial lives

Earn money

Our top partners earn $100K+ per month. The more traffic you send us, the more you earn.

Tools for success

Help change financial services for the better with one of the largest firms in North America.

Insider details

Content creation is easy —use our proprietary surveys and data with no weeklong legal approvals.

Product suite

Empower offers a full suite of financial products, custom landing pages, and ways to earn commission.

How does it work?

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Create content

Create content that drives traffic to empower.com by directing your Impact tracking link to one of our landing pages.

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Register and aggregate

Your visitors register for our free financial dashboard and start tracking external accounts totaling at least $100K.

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Qualify and earn

Once a visitor tracks $100K in assets with our dashboard, they trigger Qualified Lead status and make you eligible for payment.

* Empower, The Currency,  Money Talks, 2023, empower.com/the-currency/money/money-talks.
** U.S. Census Bureau, "By 2030, All Baby Boomers Will Be Age 65 or Older," 2019, census.gov/library/stories/2019/12/by-2030-all-baby-boomers-will-be-age-65-or-older.html.

1 As of March 31, 2023. Information refers to all retirement business of Empower Annuity Insurance Company of America (EAICA) and its subsidiaries, including Empower Retirement, LLC; Empower Life & Annuity Insurance Company of New York (ELAINY); and Empower Annuity Insurance Company (EAIC), marketed under the Empower brand. EAICA’s consolidated total assets under administration (AUA) were $1,400.0B. AUA is a non-GAAP measure and does not reflect the financial stability or strength of a company. EAICA’s statutory assets total $74.6B and liabilities total $70.9B. ELAINY’s statutory assets total $7.1B and liabilities total $6.8B. EAIC’s statutory assets total $86.6B and liabilities total $85.3B. On August 1, 2022, Empower announced that it is changing the names of various companies within its corporate group to align the names with the Empower brand. For more information regarding the name changes, please visit empower.com/name-change.
2 The New York Times ©2018 The New York Times. All rights reserved. Used under license. Awards referenced were originally awarded to Personal Capital Corporation (PCC)'s financial tools. Awards were given by non-compensated, unaffiliated entities.
3 ©2017-2023 and TM, NerdWallet, Inc. All Rights Reserved. April 2023.

“EMPOWER” and all associated logos and product names are trademarks of Empower Annuity Insurance Company of America. This material is for informational purposes only and is not intended to provide investment, legal, or tax recommendations or advice. ©2023 Empower Annuity Insurance Company of America. All rights reserved.

  ("Site") has entered into an advertising campaign with Empower Personal Wealth, LLC ('EPW"), through which Site is paid up to $250 for each individual lead. The Site, due to such compensation, has an incentive to recommend EPW, resulting in a material conflict of interest. Individuals who are referred to EPW are not obligated to subscribe for investment advisory services provided by Empower Advisory Group, LLC ("EAG"). Those individuals who do subscribe for EAG's investment advisory services will not pay increased management fees or any other fees to Site, EPW, or EAG as a result of this campaign. Site financially benefits from referring individuals to EPW. Site is not affiliated with EPW or EAG.

Advisory services are provided for a fee by Empower Advisory Group, LLC (“EAG”). EAG is a registered investment adviser with the Securities and Exchange Commission (“SEC”) and subsidiary of Empower Annuity Insurance Company of America. Registration does not imply a certain level of skill or training. Investing involves risk. Past performance is not indicative of future returns. You may lose money. All visuals are illustrative only. Actors are not EAG clients.

“EMPOWER” and all associated logos, and product names are trademarks of Empower Annuity Insurance Company of America. This material is for informational purposes only and is not intended to provide investment, legal or tax recommendations or advice. ©  Empower Annuity Insurance Company of America. All rights reserved.