About Empower

About Us

Trusted by more than 17 million individuals and over 71,000 organizations1 to administer $1.4 trillion in assets.1

Who we are

Built on a foundation of trust, integrity and promise, we proudly serve over 71,000 outstanding organizations and more than 17 million individuals.1 We take great pride in helping people with saving, investing and advice, while providing them with the tools and resources they need to help reach their financial goals. We’re continuing to grow — and innovate — every day.

Our sole focus is on helping Americans achieve the future they imagine. That mission starts by delivering advice, personalized guidance and critical support. We strive to meet the unique needs of everyone we serve and embrace the opportunity to inspire them along their journey.

What we do

We offer industry-leading solutions to help people manage their money for today while saving more for their tomorrow.

We are empowering people by helping them gain financial confidence through personalized advice

We are empowering employers by working together and living our values to make their job easier

We are empowering our partners by creating a shared vision of success and opportunity

President and CEO, Empower Retirement

“Our top priority as a leader in the financial services arena is to keep evolving and improving the savings and investment experience for our customers. As their needs, careers and lives change, we’re committed to being with them every step of the way — and exceeding their expectations.”

Edmund F. Murphy III
President and CEO, Empower

Empower Quick Facts

$1.4 T+

assets under administration1


retirement plans under administration1

17 million+

participants in our plans1


largest retirement services company in the country2


best-in-class awards3


service commendations

No. 1

choice of industry professionals3

Personal Capital Quick Facts4

$22.4 B

Assets under management

3.2 million+

platform users



1 As of April 1, 2022. Information refers to all retirement business of Great-West Life & Annuity Insurance Company (GWLA) and its subsidiaries, including Empower Retirement, LLC; Great-West Life & Annuity Insurance Company of New York (GWLANY); and Prudential Retirement Insurance & Annuity Company (PRIAC), marketed under the Empower brand. Assets represents the estimated consolidated pro forma assets under administration (AUA) of Empower and the full-service retirement business of Prudential Financial, Inc., as of March 31, 2022. AUA is a non-GAAP measure and does not reflect the financial stability or strength of a company. As of March 31, 2022, GWLA’s statutory assets total $78.9B and liabilities total $75.2B, GWLANY’s statutory assets total $4.32B and liabilities total $4.02B, and PRIAC’s statutory assets total $100.329B and liabilities total $98.793B.

2 Pension & Investments Defined Contribution Survey Ranking as of April 2020.

3 Based on best-in-class awards from PLANSPONSOR 2020 DC Survey, February 2021.

4 As of February 28, 2022.


Carefully consider the investment option’s objectives, risks, fees and expenses. Contact Empower Retirement for a prospectus, summary prospectus for SEC-registered products or disclosure document for unregistered products, if available, containing this information. Read each carefully before investing.

Securities, when presented, are offered and/or distributed by GWFS Equities, Inc., Member FINRA/SIPC. GWFS is an affiliate of Empower Retirement, LLC; Great-West Funds, Inc.; and registered investment adviser, Advised Assets Group, LLC. This material is for informational purposes only and is not intended to provide investment, legal or tax recommendations or advice.

IMPORTANT: The projections, or other information generated on the website by the investment analysis tool regarding the likelihood of various investment outcomes, are hypothetical in nature, do not reflect actual investment results and are not guarantees of future results. The results may vary with each use and over time.

Investing involves risk, including possible loss of principal.

Insurance products are issued by or offered through Great-West Life & Annuity Insurance Company, Corporate Headquarters: Greenwood Village, CO; or in New York, by Great-West Life & Annuity Insurance Company of New York, Home Office: New York, NY. Guarantees are subject to the terms and conditions of the contract and the claims-paying ability of the insurer.

The managed account service is part of the Empower Retirement Advisory Services suite of services offered by Advised Assets Group, LLC, a registered investment adviser.

The Empower Institute is a research group within Empower Retirement, LLC.

“EMPOWER” and all associated logos and product names are trademarks of Great-West Life & Annuity Insurance Company.

All features may not currently be available and are subject to change without notice. ©2022 Empower Retirement, LLC. All rights reserved.

Unless otherwise noted: Not a Deposit | Not FDIC Insured | Not Bank Guaranteed | Funds May Lose Value | Not Insured by Any Federal Government Agency.