a team places hands together

Markets we serve

Serving all markets and plan types.

A trusted partner in retirement solutions

We’re singularly focused on retirement with expertise across all plan types, company sizes, and market segments.

Small-mid organizations

Corporations and institutions

Nonprofit organizations



Small-mid organizations

We are the #1 provider of retirement plans with less than $50 million in assets under administration.1 Our experienced team works with employers and third-party administrators to help build a successful retirement plan and make plan management easier and more efficient.

Designed for growing organizations

Incorporate select features in one simple offer

Provide a flexible investment platform

Corporations and institutions

Empower delivers world-class service to industry-leading organizations and some of the most complex retirement savings plans. We offer a dedicated large-market service model with high service-to-client ratios, and our results prove that we put you and your participants’ needs first. 


Net Promoter Score (World class)2


Client retention rate3


Client satisfaction score4


Ease of doing business score4

Nonprofit organizations

As a leading provider in the not-for-profit market, we bring more than 50 years of experience to our clients. Empower has several compelling differences for plans in the not-for-profit market, including:

A dedicated relationship and service team

Expertise across 403(b), 401(a), 457, 401(k) and defined-benefit plan types

Customized communications designed with a focus on the organization’s brand

On-site educational resources


At Empower, we are a leader in providing service to government clients. We maintain a singular focus on retirement and believe people deserve more than a one-size-fits-all solution to building their financial future.


total assets under administration5

3 million+

government participants within the 12 million participants we serve5


our government plan retention rate6


state plans we administer6


Empower has been supporting unions and some of the most complex Taft-Hartley retirement plans for over 60 years. Our dedicated service team has an average of 20 years of Taft-Hartley experience, and they understand the unique needs of the trades and their members. The results show that we put you and your members’ needs first.8


Taft-Hartley assets7






Full-time U.S. based employees7

To learn more about our retirement solutions, please contact your Empower representative or call

1 2021 PLANSPONSOR Defined Contribution Survey, as of January 2022.

2 Net Promoter Score® (NPS) measures customer experience. According to Bain & Company, the creator of NPS, NPS above 20 is considered favorable, above 50 is excellent and above 70 is world class.  NPS survey data provided as of December 2021.

3 Empower data as of December 31, 2020

4 Empower Data as of June 30, 2020

5 Empower data as of June 30, 2021.

6 Empower data as of July 2021.

7 Empower data as of January 4, 2021.

8 Empower data as of December 31, 2021.



Carefully consider the investment option’s objectives, risks, fees and expenses. Contact Empower Retirement for a prospectus, summary prospectus for SEC-registered products or disclosure document for unregistered products, if available, containing this information. Read each carefully before investing.

Securities, when presented, are offered and/or distributed by GWFS Equities, Inc., Member FINRA/SIPC. GWFS is an affiliate of Empower Retirement, LLC; Great-West Funds, Inc.; and registered investment adviser, Advised Assets Group, LLC. This material is for informational purposes only and is not intended to provide investment, legal or tax recommendations or advice.

IMPORTANT: The projections, or other information generated on the website by the investment analysis tool regarding the likelihood of various investment outcomes, are hypothetical in nature, do not reflect actual investment results and are not guarantees of future results. The results may vary with each use and over time.

Investing involves risk, including possible loss of principal.

Insurance products are issued by or offered through Great-West Life & Annuity Insurance Company, Corporate Headquarters: Greenwood Village, CO; or in New York, by Great-West Life & Annuity Insurance Company of New York, Home Office: New York, NY. Guarantees are subject to the terms and conditions of the contract and the claims-paying ability of the insurer.

The managed account service is part of the Empower Retirement Advisory Services suite of services offered by Advised Assets Group, LLC, a registered investment adviser.

The Empower Institute is a research group within Empower Retirement, LLC.

“EMPOWER” and all associated logos and product names are trademarks of Great-West Life & Annuity Insurance Company.

All features may not currently be available and are subject to change without notice. ©2022 Empower Retirement, LLC. All rights reserved.

Unless otherwise noted: Not a Deposit | Not FDIC Insured | Not Bank Guaranteed | Funds May Lose Value | Not Insured by Any Federal Government Agency.