The Currency - Money

The numbers from Empower Personal Dashboard™ from January 2020 through March 2025 suggest a pattern of lifestyle recalibration, with consumers allocating dollars toward convenience, wellness, and personal enrichment, even as they experience pressure in cost-of-living expenses. 

Money is on the move – and Americans are standing at the precipice of big financial choices ahead. On America’s financial scorecard, people rate their happiness with their overall personal finances a 4.97 out of 10, according to new research from Empower – and scores need improvement across the board, as the majority (91%) are prioritizing their financial health and happiness in a year of decisions ahead.

For investors with a long-term mindset, managing volatility could offer more than just defense.

From sector-focused strategies to volatility-hedging tools to niche themes such as pet care and esports, today’s ETFs are expanding far beyond their original designs.