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Saturday, July 13, 2024

What does a financial advisor do?

What does a financial advisor do?

Key takeaway

Financial advisors can equip you with guidance and support, help you take control of your money, and help make your goals a reality.  


What financial advisors do 

A financial advisor can help you develop a personalized strategy to achieve your goals, build wealth and make financial decisions that support your progress. In fact, recent research from Empower shows that 76% of Americans say receiving helpful financial advice makes them more confident in their ability to achieve financial wellness.1 

Advisors can help with: 

  • Investment portfolio management
  • Estate planning 
  • Tax planning
  • Legacy planning 
  • Retirement planning
  • Debt management
  • Education saving planning

What is a fiduciary financial advisor

A fiduciary financial advisor is a professional who is held to a fiduciary standard. This means they are legally and ethically required to act in your best interest. 

Financial advisors vs. wealth managers 

Wealth managers are a particular type of financial advisor. They typically specialize in serving high net worth individuals, and can implement more sophisticated investment, philanthropic, tax, estate and legacy planning strategies that can benefit those with higher income and asset levels.  

Financial advisors vs. accountants 

A financial advisor and an accountant may have similar skills, but they have different credentials and focus areas. Certified public accountants, or CPAs, are trained to provide tax advice and stay up to date on IRS mandates, but they don’t typically help clients with investing and comprehensive financial planning. 

A financial advisor is often trained as a CERTIFIED FINANCIAL PLANNER™ professional, or CFP® professional. They can advise you on investments and help develop a comprehensive financial management plan that may include retirement strategies, philanthropy, and estate planning as well as tax planning.  

In complex financial situations, a financial advisor and an accountant may collaborate on behalf of their shared client. Certain levels of financial complexity may require a team of professionals, inclusive of a financial advisor and CPA. It is rare to have both specialty areas of advice come from the same person.  

How do financial advisors get paid, and how much do they cost?  

Some financial advisors charge flat hourly or annual rates that usually depend on the services they provide. The cost can equate to a couple thousand dollars a year or more. Others charge a percentage of the money they manage for you. Those fees, called assets under management (AUM) fees, can depend on the level of help provided, and average about 1% per year.  

Keep in mind some advisors prefer a hybrid approach that includes fee and commission-based compensation. 

Questions to ask a financial advisor 

The financial professional you choose will ideally be a trusted advisor, with whom you’ll discuss your hopes, fears, and goals. As a result, it’s important to feel comfortable with whomever you hire – someone whose knowledge you trust and whose approach is consistent with your beliefs and goals. In your first conversation, ask advisors about topics, including: 

  • Their qualifications
  • Fee structure
  • Fiduciary responsibility
  • Specialty areas
  • Investment philosophy
  • How they build portfolios (managed accounts, separate accounts, model portfolios, exchange-traded funds (ETFs), etc.)
  • Investment products they use  
  • What it’s like working with them, including how often you should expect to meet  

What to expect when you meet with a financial advisor 

Once you have selected an advisor, expect them to gather more information on your goals, desires, and past financial experiences. They’ll want a big picture view of your current finances and where you hope to go in the future. In subsequent meetings, you will typically craft and discuss your financial plan and have follow-up monitoring and maintenance sessions. 

A financial advisor can help you develop a holistic financial plan and serve as a trusted counselor as you implement and amend your strategy over the long term. This guidance can create a smoother financial journey, and help you better manage life’s inevitable ups and downs. 

Get the scoop on your money.

Stay current on planning, saving, and investing for life.

Empower and its affiliates are not affiliated with the third-party links provided. 

Certified Financial Planner Board of Standards Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design), and CFP® (with flame design) in the U.S., which it authorizes use of by individuals who successfully complete CFP Board's initial and ongoing certification requirements. 


Chuck Guy


Chuck Guy is a Senior Financial Professional at Empower. He is responsible for assisting Empower's Personal Wealth investment clients with a wide range of financial matters, specifically those enrolled in the Personal Strategy managed asset program.

The content contained in this blog post is intended for general informational purposes only and is not meant to constitute legal, tax, accounting or investment advice. You should consult a qualified legal or tax professional regarding your specific situation. No part of this blog, nor the links contained therein is a solicitation or offer to sell securities. Compensation for freelance contributions not to exceed $1,250. Third-party data is obtained from sources believed to be reliable; however, Empower cannot guarantee the accuracy, timeliness, completeness or fitness of this data for any particular purpose. Third-party links are provided solely as a convenience and do not imply an affiliation, endorsement or approval by Empower of the contents on such third-party websites.

Certain sections of this blog may contain forward-looking statements that are based on our reasonable expectations, estimates, projections and assumptions. Past performance is not a guarantee of future return, nor is it indicative of future performance. Investing involves risk. The value of your investment will fluctuate and you may lose money.

Certified Financial Planner Board of Standards Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design), and CFP® (with flame design) in the U.S., which it authorizes use of by individuals who successfully complete CFP Board's initial and ongoing certification requirements.