🔢 Six seven

11.12.2025

The word of the year is a number. Dictionary.com tapped* “67” — pronounced “six seven” — a bit of Generation Alpha slang that went viral. On the financial fast track, Empower research shows the number keeps popping up:

💸 A retirement fund is a top savings milestone for 67%
🎁 67% of Gen Z budgets for occasions, buying gifts ahead to spread costs
💳 To bolster retirement plans, 67% of Americans are taking steps to reduce debt
💰 Leaving an inheritance is a priority for 67% of families

And one more 67: It’s full retirement age for people born after 1960 to claim Social Security benefits.

— The Editors

⚡Charging ahead: Alphabet’s Waymo will roll out robotaxis in Las Vegas, San Diego, and Detroit in 2026* for a total of seven cities with driverless service. It will also add Zeekr-built vehicles to its fleet. The global robotaxi market is forecast to increase more than 4,000%* — from about $4.4 billion this year to $189 billion in 2034.

🏀 $1B fast break: Women’s basketball keeps picking up speed. Global revenues are on track to top $1 billion this year, and average WNBA ticket prices reached $88* last year, up 75% compared to 2023. Fans packed arenas in 2025, with a record 2.5 million* people at over 226 games before the season wrapped in October.

📆Year-end tune up: With seven weeks left in the year, taxpayers can accelerate 2025 savings by acting before December 31: Consider maximizing workplace retirement plan contributions (up to $23,500), gifting appreciated assets, and using Qualified Charitable Distributions when eligible. These moves can help reduce taxable income and keep long-term goals on track. Read more on The Currency™.

📈 Growth merge: Kimberly-Clark will acquire Kenvue in a $48.7 billion* cash-and-stock deal, putting Kleenex and Huggies under the same roof as Band-Aid and Listerine. The combined company targets about $32 billion in annual revenue, with closing expected in the second half of 2026, pending approvals.

Money mileage

A six-digit salary lands differently by region. Housing sets the pace: Local prices and taxes shape how far $8,333 in gross monthly pay from a $100K salary stretches.

New York and San Francisco face premium rents that can claim up to 44% of pay; higher prices — and in New York City, a local tax — compress the same salary. Austin and Tampa pair sub-coastal rents (about $1,995 and $2,070, respectively) with no state income tax and generally lower day-to-day costs, stretching purchasing powerDenver sits in the middle lane with rent around $2,075, a predictable 4.4% flat state income tax, and everyday costs near national averages.

Registry math
 
Some engaged couples are swapping place settings with a new wish-list item: 20%* of wedding registries now include house funds.

With the average age of first-time home buyers increasing to 40,* some are looking for a way to buy a house sooner. Nearly two in five (38%) house hunters get a gift or loan from family or friends to break into the market.

Home prices have continued to edge up. The national median sales price for an existing home hit a record high of $429,400 in the second quarter of 2025.

Sleet fleet                      

Oklahoma’s annual snowplow naming contest* tapped K-12 students to name 24 plows — from Clearopathra and Sleetwood Mac to Snowbi Won Kenobi — and residents can follow on a statewide tracker as the fleet hits the road this winter.

Costs can add up fast with colder-than-average temperatures anticipated in parts of the U.S. this winter, and private home snow-removal services run about $125 per visit nationally.

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*Third-party data is obtained from sources believed to be reliable; however, Empower cannot guarantee the accuracy, timeliness, completeness, or fitness of this data for any particular purpose. Third-party links are provided solely as a convenience and do not imply an affiliation, endorsement, responsibility, or approval by Empower of the contents on such third-party websites.

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The Currency editors

Staff contributors

The CurrencyTM, a publication from Empower, covers the latest financial news and views shaping how we live, work, and play. We keep you current on ways to plan, save, and invest for life.

The content contained in this blog post is intended for general informational purposes only and is not meant to constitute legal, tax, accounting or investment advice. You should consult a qualified legal or tax professional regarding your specific situation. No part of this blog, nor the links contained therein is a solicitation or offer to sell securities. Compensation for freelance contributions not to exceed $1,250. Third-party data is obtained from sources believed to be reliable; however, Empower cannot guarantee the accuracy, timeliness, completeness or fitness of this data for any particular purpose. Third-party links are provided solely as a convenience and do not imply an affiliation, endorsement or approval by Empower of the contents on such third-party websites. This article is based on current events, research, and developments at the time of publication, which may change over time.

Certain sections of this blog may contain forward-looking statements that are based on our reasonable expectations, estimates, projections and assumptions. Past performance is not a guarantee of future return, nor is it indicative of future performance. Investing involves risk. The value of your investment will fluctuate and you may lose money. 

Certified Financial Planner Board of Standards Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design), and CFP® (with flame design) in the U.S., which it authorizes use of by individuals who successfully complete CFP Board's initial and ongoing certification requirements.