Auto debt declines as buyers face crossroads on prices, tariffs
Auto debt declines as buyers face crossroads on prices, tariffs
The latest data on auto lending shows signs of steadiness despite uncertainty
Auto debt declines as buyers face crossroads on prices, tariffs
The latest data on auto lending shows signs of steadiness despite uncertainty


Listen
·U.S. consumers slowed down on auto debt in the first quarter of 2025 as car loan balances fell by $13 billion to $1.64 trillion, marking only the second quarterly decline since 2011.1
Higher sticker prices and loan rates haven’t stopped Americans from loving their cars. Auto loan debt has increased 20% overall since 2020 and is the second largest category of consumer debt behind mortgages.2
The first quarter decline in auto debt was coupled with some other promising news, a “leveling off” of auto loan delinquencies that had risen in 2024, according to the latest data from the Federal Reserve Bank of New York.3
While the auto loan market shows signs of steadiness, affordability continues to be a challenge for some car shoppers. There’s also considerable uncertainty over how tariffs might impact both prices and inventories in the months ahead.4
Read more: Lease vs. buy a car: Which is right for you?
Car prices up
The average new vehicle listing price at the end of April was $48,656, up 2.8% from a year earlier, according to Cox Automotive.5
At the same time, inventories are not being replenished at the same rate of sales. New-vehicle inventory dropped to 2.49 million units at the start of May, about 66 days of supply, compared to 2.78 million units, or 80 days of supply, a year ago.6
Used car sticker prices were $25,547 at the end of April 2025, roughly the same as a year ago. But inventories were slightly lower, with about 43 days of supply at the end of April compared to nearly 48 days of supply a year ago.7
Loans and incentives
Empower research reveals that nearly 30% of drivers say their car payment is one of their biggest expenses.
Auto loans continue to grow in size. New car shoppers financed an average of $41,473 in the first quarter of 2025, compared to $40,427 in the first quarter of 2024. The average annual loan percentage rate (APR) on a new vehicle was 7.1%, roughly the same as a year ago.8
Car buyers seem to have as many financing options as homebuyers. In past decades, car loans averaged 3 years to 5 years in length, but more shoppers have been shifting to seven-year loans to keep monthly payments low in the higher interest rate environment.9
Edmunds found that 84-month loans hit an all-time high in the first quarter of 2025, making up 19.8% of new-vehicle financing. Such loans made up 13% of financing in the first quarter 2019.10
Nearly two-thirds of new car loans have five-year or six-year terms. But there’s also been an uptick in shorter-term loans, which offer lower interest rates and other incentives for well-qualified buyers. About 10% of new-car buyers had loans of four years or less in the first quarter of 2025, up from 7% in 2019.11
Some in Washington want to offer more incentives for auto loan borrowers. A comprehensive tax and government funding bill includes a provision that would allow a tax deduction on up to $10,000 of loan interest for cars assembled in the U.S.12
The proposed deduction would most benefit single filers with modified adjusted gross income below $100,000 — and joint filers below 200,000 — with a gradual phaseout of benefits for filers at or above those levels.13
Read more: Learning the love language of taxes: It’s all in the lingo
The tariff picture
It remains to be seen whether a recent surge in tariff-related car buying will continue to impact Americans’ overall auto debt. Several automakers — including Ford, GM, Kia, Toyota and Hyundai — reported significant year-over-year U.S. sales increases in April, after the U.S. imposed a 25% tariff on imported cars at the start of the month.14
That was followed by a 25% duty on foreign car parts in early May, but with several exceptions. For example, automakers can be reimbursed for tariff costs up to an amount equal to 3.75% of the value of a U.S.-made car. Canadian and Mexican auto parts made in compliance with the 2020 U.S.-Mexico-Canada Agreement also won’t face levies.15
Automakers welcomed those breaks, but haven’t ruled out price increases to offset other tariff impacts. Industry analysts are monitoring new car inventories and prices for a potential spillover effect on used car prices, similar to what happened during the pandemic.16
That recent bump in prices does have some benefits for buyers. There’s been very strong demand for three-year-old vehicles, creating a surprising boost in trade-in values for those in the market for a new car.17
Auto lending credit continued to flow this spring, although borrowers with less than stellar credit scores saw higher interest rates and down-payment requirements, reflecting lender caution. Credit availability in April was higher than a year ago, despite a mixed outlook of optimism and vigilance.18
Read more: The road ahead: What car buyers need to know as tariffs accelerate
Get financially happy
Put your money to work for life and play
1 Federal Reserve Bank of New York, “Change in Household Debt Balances Mixed; Student Loan Delinquencies Rise Sharply,” May 2025.
2 NewsNation, “Is there a car loan bubble? Here’s what to know,” March 2025.
3 Federal Reserve Bank of New York, “Change in Household Debt Balances Mixed; Student Loan Delinquencies Rise Sharply,” May 2025.
4 Bloomberg, "Pre-Tariff Car Buying Frenzy Leaves Americans With a Big Debt Problem,” May 2025.
5 Cox Automotive, “Consumers Face Challenges as New-Vehicle Inventory Drops 7.4% in April Amid Tariff Uncertainty,” May 2025.
6 Cox Automotive, “Consumers Face Challenges as New-Vehicle Inventory Drops 7.4% in April Amid Tariff Uncertainty,” May 2025.
7 Cox Automotive, “Retail Used-Vehicle Sales Mixed: April Down Month Over Month, Up 12% Year Over Year,” May 2025.
8 Edmunds, “1 in 5 New-Car Shoppers Committed to an 84-Month Loan in Q1 2025, According to Edmunds Experts,” May 2025.
9 USA Today, “The 7-year car loan is here. Do you really want to be paying off your car in 2032?” April 2025.
10 Edmunds, “1 in 5 New-Car Shoppers Committed to an 84-Month Loan in Q1 2025, According to Edmunds Experts,” May 2025.
11 Edmunds, “1 in 5 New-Car Shoppers Committed to an 84-Month Loan in Q1 2025, According to Edmunds Experts,” May 2025.
12 Detroit Free Press, “Proposed new auto loan tax deduction could help buyers get break on interest,” May 2025.
13 MarketWatch, “You probably won’t notice Trump’s tax break for car loans once you factor in tariffs,” May 2025.
14 CNBC, “Automakers report significant April sales increases amid tariff fear-buying, but the good times may not last,” May 2025.
15 Yahoo!Finance, “Big tariffs on auto parts are now in effect. Here's how they work,” May 2025.
16 Wall Street Journal, “Tariffs Add Fuel to Hot Used-Car Sales,” May 2025.
17 Detroit Free Press, “As tariffs loom, prices for lightly used vehicles rise as supply shrinks,” May 2025.
18 Cox Automotive, “Auto Credit Access Dips in April,” May 2025.
RO4537870-0525
The content contained in this blog post is intended for general informational purposes only and is not meant to constitute legal, tax, accounting or investment advice. You should consult a qualified legal or tax professional regarding your specific situation. No part of this blog, nor the links contained therein is a solicitation or offer to sell securities. Compensation for freelance contributions not to exceed $1,250. Third-party data is obtained from sources believed to be reliable; however, Empower cannot guarantee the accuracy, timeliness, completeness or fitness of this data for any particular purpose. Third-party links are provided solely as a convenience and do not imply an affiliation, endorsement or approval by Empower of the contents on such third-party websites. This article is based on current events, research, and developments at the time of publication, which may change over time.
Certain sections of this blog may contain forward-looking statements that are based on our reasonable expectations, estimates, projections and assumptions. Past performance is not a guarantee of future return, nor is it indicative of future performance. Investing involves risk. The value of your investment will fluctuate and you may lose money.
Certified Financial Planner Board of Standards Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design), and CFP® (with flame design) in the U.S., which it authorizes use of by individuals who successfully complete CFP Board's initial and ongoing certification requirements.