🌴 Almost paradise

06.05.2025

Honolulu, San Diego, and Charleston may be almost paradise to those in search of laid-back living, though the sunny skies can come with premium prices. In San Diego, for example, the cost of living runs 45% above the national average.

When to retire is also a big decision, with many Americans contemplating if they’ll hit their goal age, according to Empower research. The upshot is 78% say having a financial plan to guide their choices ahead makes them happier and less stressed.

— The Editors 

📩 Check, please: A growing number of Americans are tapping into Social Security early. First-time filings jumped more than 15% year over year in March, signaling a “dramatic increase,” according to the Social Security Administration. See how much more retirees could claim by waiting until full retirement age on The CurrencyTM.

✈️ A flying start: Younger savers are making bold moves with retirement savings. Gen Z and Millennials are increasingly opening Roth IRAs to potentially grow their money tax-deferred and penalty-free. Among those contributing to an IRA or Roth IRA, 41% were under 40 in 2022, up from 28% in 2016. In households led by 20-somethings, nearly 1 in 5 now hold Roth IRAs, nearly triple the share from 2016.

💲 Silicon dreams: Amazon, Alphabet, Meta, and Microsoft are on track to spend up to $320 billion on AI this year — up from $230 billion last year. Meta raised its estimate to as much as $72 billion, as tech leaders invest heavily in what many see as the next frontier.

💸 Angelic allies: The number of female entrepreneurs seeking capital from angel investors is flying high — and more women are stepping in to meet the demand. Women now make up almost one half* of angel investors and the trend could grow: Women could gain $34 trillion through the Great Wealth Transfer

Rising stars

Some high school juniors are skipping the traditional college path — because $70,000-a-year job offers* are already on the table. Employers are increasingly recruiting high schoolers in skilled trades including plumbing, electrical work, and welding as retiring Boomers lead to worker shortages. It’s part of a bigger shift: Shop class is making a comeback.

A taste of luxury

Fresh produce sales recently hit an all-time high of $92.3 billion, with some willing to splurge on fruits like Omakase strawberries ($12/6 berries), Sumo Citrus mandarins ($4/each), and Cotton Candy grapes (≈$5/pound).

Six in 10* Americans say cost is important when purchasing food: At-home food prices fell 0.4% in April, the largest decline since September 2020

Escape on demand

Streaming for free is gaining traction as more households cut back on non-essentials. Ad-supported services are taking off: PlutoTV viewership rose 15%,* Tubi jumped 21%, and The Roku Channel is up 67% since April 2024.

This comes as 32% of Americans are dialing back discretionary spending and non-essential expenses, according to Empower research. Roughly half* of consumers say they pay too much for the streaming services they use.

Travel loyalty programs are evolving, with shorter booking windows, fewer award seats, and dynamic pricing. With Americans spending $1,099 per trip in Q1 2025, points and miles could still help offset travel costs — with the right strategy. Find out how to get the most out of rewards on The Currency.

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*Third-party data is obtained from sources believed to be reliable; however, Empower cannot guarantee the accuracy, timeliness, completeness, or fitness of this data for any particular purpose. Third-party links are provided solely as a convenience and do not imply an affiliation, endorsement, responsibility, or approval by Empower of the contents on such third-party websites.

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The Currency editors

Staff contributors

The CurrencyTM, a publication from Empower, covers the latest financial news and views shaping how we live, work, and play. We keep you current on ways to plan, save, and invest for life.

The content contained in this blog post is intended for general informational purposes only and is not meant to constitute legal, tax, accounting or investment advice. You should consult a qualified legal or tax professional regarding your specific situation. No part of this blog, nor the links contained therein is a solicitation or offer to sell securities. Compensation for freelance contributions not to exceed $1,250. Third-party data is obtained from sources believed to be reliable; however, Empower cannot guarantee the accuracy, timeliness, completeness or fitness of this data for any particular purpose. Third-party links are provided solely as a convenience and do not imply an affiliation, endorsement or approval by Empower of the contents on such third-party websites. This article is based on current events, research, and developments at the time of publication, which may change over time.

Certain sections of this blog may contain forward-looking statements that are based on our reasonable expectations, estimates, projections and assumptions. Past performance is not a guarantee of future return, nor is it indicative of future performance. Investing involves risk. The value of your investment will fluctuate and you may lose money. 

Certified Financial Planner Board of Standards Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design), and CFP® (with flame design) in the U.S., which it authorizes use of by individuals who successfully complete CFP Board's initial and ongoing certification requirements.