Empower Retirement adds PGA Tour Champion Brendon Todd to roster

Brendon Todd, PGA golfer, sponsored by Empower Retirement

12.22.2020

GREENWOOD VILLAGE, Colo., Dec. 22, 2020 — Empower Retirement, the nation’s second-largest retirement services provider,¹ today announced its sponsorship of PGA Tour champion Brendon Todd.

The 35-year-old from Pittsburgh, Pennsylvania, turned pro in 2007 and has had three PGA Tour victories, including two back-to-back wins in 2019 at the Bermuda Championship and the Mayakoba Golf Classic.

“Brendon has proven that strong work ethic and focus pay off,” said Edmund F. Murphy III, Empower Retirement President and CEO. “We are excited to partner with a true grit player like Brendon, and we are looking forward to watching his career and cheering him on.”

The partnership with Todd includes various engagement and social opportunities with Empower clients and partners. The Empower logo will appear on Todd’s shirt throughout the PGA Tour season.

“Brendon Todd has such a great story of perseverance from his high school days of playing against PGA Tour pro Webb Simpson in Raleigh, North Carolina, to winning back-to-back PGA Tours in 2019,” said Stephen Jenks, Chief Marketing Officer for Empower Retirement. “He will be a fantastic brand ambassador who has put in hard work and stayed focused on his goals — those are characteristics we believe in at Empower.”

Empower has had a multi-year marketing partnership with PGA Tour player Webb Simpson since 2018. The new sponsorship with Todd builds on Empower’s sports marketing investments. This month Empower announced a partnership with LPGA Tour Champion Cheyenne Knight. Empower also has a sponsorship deal with PGA Tour golfer Brendan Steele.

Empower has made investments with NFL teams and a Major League Soccer team in markets where Empower has a large concentration of associates and customer base. In 2019 Empower entered into a 21-year agreement with the Denver Broncos for the naming rights to Empower Field at Mile High.

Empower’s expanded sports marketing program complements the company’s national TV advertising campaign that was launched in 2020 to continue to build brand awareness across audience segments.

About Empower Retirement

Headquartered in metro Denver, Empower Retirement administers approximately $710 billion² in assets for more than 9.4 million retirement plan participants as of Sept. 30, 2020.³ It is the nation’s second-largest retirement plan recordkeeper by total participants.¹ Empower serves all segments of the employer-sponsored retirement plan market: government 457 plans; small, midsize and large corporate 401(k) clients; non-profit 403 (b) entities; private-label recordkeeping clients; and IRA customers. Personal Capital, a subsidiary of Empower Retirement, is an industry-leading hybrid wealth manager that currently manages more than $16 billion in assets virtually delivered from offices across the U.S. For more information please visit empower-retirement.com and connect with us on Facebook, Twitter, LinkedIn and Instagram.

Media Contacts:

Empower Retirement:

Stephen Gawlik, Stephen.Gawlik@empower-retirement.com, 617-417-4408

Monica Mendoza, Monica.Mendoza@empower-retirement.com, 719-373-2460

Recent Articles

Press

Over half of Americans say there is a secret to success – and reaching it takes $270,000 per year

Just 37% of people consider themselves financially successful right now, though most (58%) believe it’s attainable in their lifetime, according to new Empower research.

Press

Empower year-over-year earnings surge 35% to new record, up 12% from second quarter

Empower is reporting after-tax base earnings of $264 million, which brings full-year base earnings to $711 million.

Press

Over half of Americans choose their benefits by price during open enrollment: Empower research

Cost is the primary driver for choosing benefits during open enrollment, and 35% of Millennials (27% of people overall) enroll in the least expensive option regardless of what the plans offer, according to new research from Empower.