💬 Suite talk

09.04.2025

Suite talk: Land your dream job in the corner office by 29? Buy your first home at age 30? Many Americans say they realized the importance of having a financial plan or working with a planner after hitting major life wins, according to Empower research. 

Read the room, and the cost of housing continues to take center stage. Nearly one in three people (29%) say buying a home is the most financially significant life change. Yet, almost as many admit they underestimated just how costly homeownership would be. 

Shelter prices, which make up more than a third of the Consumer Price Index, are up 3.7% year-over-year, with rent and owners’ equivalent rent both ticking up 0.3% in July from the month before.

— The Editors 

📺 Screen share: Streaming grabbed a record 47.3%* of U.S. TV time in July, topping the charts for the sixth straight month. The average ad-free plan is $16 per month,* while $14 is the preferred price. Sixty percent of people say a streaming platform is their most-used TV setup. 

🚚 Room for expansion: DoorDash, holding about two-thirds of U.S. restaurant delivery, now tops $100B* in market value with Q2 revenue up 25% year-over-year. After its first annual profit* in 2024, the company is pushing beyond meals with deals for the U.K.’s Deliveroo (nearly $4B), hospitality software company SevenRooms ($1.2B), and ad tech firm Symbiosys ($175M).

✔️ Credit check: S&P Global, which rates the creditworthiness of businesses and countries, reaffirmed* its “AA+” rating for the United States. The decision signals steady footing for Washington's fiscal playbook and can be a confidence boost when the economy zigzags.

🏈 League pool: NFL teams each received a record $432.6M in national revenue sharing,* totaling $13.8B league-wide from last season. With more international games on the slate this season, the league could tap the 44% of fans who travel abroad for sporting events.

Bots on call

Some small manufacturers are renting robots — about $23/hour* — instead of buying units that can cost up to $500,000. The aim: handle work such as stacking boxes, sorting parts, and welding and feeding machines, to reduce turnover that can reach 100% in those roles and improve safety by offloading heavy lifting and repetitive strain.

Average hourly earnings for manufacturing employees were $35.30* in July, up from $34.08 a year earlier, according to the U.S. Bureau of Labor Statistics.

Gateway generation

Generation Alpha is flexing its budget power. A survey of parents shows 8‑ to 14‑year‑olds sway 42%* of family spending and directly control $101 billion a year. The average Gen Alpha member has $67 to spend a week — $3,484 a year — nearly 50% more than in 2024.

This cohort steers choices: 52% of parents say kids helped pick a new vacation spot; 61% report more online purchases; and over half note nudges toward charitable donations. Ninety-one percent earn their own cash through chores, grades, odd jobs, or online selling. Nearly half (45%) of families with children have set up savings or investments for their kids, and 71% prioritize teaching budgeting and money skills, according to Empower research.

Sweet sounds

Back on track: Taylor Swift's new album, “The Life of a Showgirl,” lands in October* — and the news arrives alongside her engagement* to Travis Kelce. The release spans streaming, vinyl, and cassette tapes — fitting for a physical-music rebound. Swift’s last album sold nearly 3.5 million* copies across all formats, and accounted for 6% of all U.S. album sales in 2024. It was released during the Eras Tour, which drew over 10 million people at an average of $204* a ticket. 

“Super fans” — 18%* of U.S. music listeners — are helping fuel an analog resurgence. In 2023, 436,400 cassettes were sold, up from 80,720 in 2015 (still far from the 1980s’ 440 million). 

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*Third-party data is obtained from sources believed to be reliable; however, Empower cannot guarantee the accuracy, timeliness, completeness, or fitness of this data for any particular purpose. Third-party links are provided solely as a convenience and do not imply an affiliation, endorsement, responsibility, or approval by Empower of the contents on such third-party websites.

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The Currency editors

Staff contributors

The CurrencyTM, a publication from Empower, covers the latest financial news and views shaping how we live, work, and play. We keep you current on ways to plan, save, and invest for life.

The content contained in this blog post is intended for general informational purposes only and is not meant to constitute legal, tax, accounting or investment advice. You should consult a qualified legal or tax professional regarding your specific situation. No part of this blog, nor the links contained therein is a solicitation or offer to sell securities. Compensation for freelance contributions not to exceed $1,250. Third-party data is obtained from sources believed to be reliable; however, Empower cannot guarantee the accuracy, timeliness, completeness or fitness of this data for any particular purpose. Third-party links are provided solely as a convenience and do not imply an affiliation, endorsement or approval by Empower of the contents on such third-party websites. This article is based on current events, research, and developments at the time of publication, which may change over time.

Certain sections of this blog may contain forward-looking statements that are based on our reasonable expectations, estimates, projections and assumptions. Past performance is not a guarantee of future return, nor is it indicative of future performance. Investing involves risk. The value of your investment will fluctuate and you may lose money. 

Certified Financial Planner Board of Standards Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design), and CFP® (with flame design) in the U.S., which it authorizes use of by individuals who successfully complete CFP Board's initial and ongoing certification requirements.