Financial Wellness - Personalized Communications

Engaging employees. Driving results.

Our communication and educational programs differ from a traditional plan-level approach to a more personalized experience. The ultimate goal is to bring the benefits of your plan to life and engage your employees so they are motivated to take action. Your Empower relationship manager will help you tailor a program that aligns with your plan features and your employees’ needs.

Our insights lead to better results

Our approach to participant communications is based on research on how people learn about retirement plans and the best ways to help drive positive behavior. With over 12 million individuals on our platform, we see what messages and programs are most effective and apply them to help you get the results you need.¹

Research-informed design and content

Through ongoing research, we know the best ways to reach and engage your employees:

Consumer panels (surveys and focus groups)
Comparison testing
Experimental design
Social media testing

Personalized communications

Helping employees act based on their needs

Targeted, one-to-one messaging

Timely, relevant and tailored to their needs

Available at no additional cost

Goal-based campaigns

Addressing employees unique goals

Targeted content to groups of employees with similar needs

A variety of plan-wide messages or specific objectives

Campaigns that have already proven successful

Educational tools and resources

Tools and resources to address diverse employee needs and learning styles

A library of scripted educational presentations and supporting materials

Online courses, webinars and learning tools

Support from our team of FINRA-licensed registered representatives

Communication is key

FOR FINANCIAL PROFESSIONAL USE ONLY.

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Carefully consider the investment option’s objectives, risks, fees and expenses. Contact Empower Retirement for a prospectus, summary prospectus for SEC-registered products or disclosure document for unregistered products, if available, containing this information. Read each carefully before investing.

Securities, when presented, are offered and/or distributed by GWFS Equities, Inc., Member FINRA/SIPC. GWFS is an affiliate of Empower Retirement, LLC; Great-West Funds, Inc.; and registered investment adviser, Advised Assets Group, LLC. This material is for informational purposes only and is not intended to provide investment, legal or tax recommendations or advice.

IMPORTANT: The projections, or other information generated on the website by the investment analysis tool regarding the likelihood of various investment outcomes, are hypothetical in nature, do not reflect actual investment results and are not guarantees of future results. The results may vary with each use and over time.

Investing involves risk, including possible loss of principal.

Insurance products are issued by or offered through Great-West Life & Annuity Insurance Company, Corporate Headquarters: Greenwood Village, CO; or in New York, by Great-West Life & Annuity Insurance Company of New York, Home Office: New York, NY. Guarantees are subject to the terms and conditions of the contract and the claims-paying ability of the insurer.

The managed account service is part of the Empower Retirement Advisory Services suite of services offered by Advised Assets Group, LLC, a registered investment adviser.

The Empower Institute is a research group within Empower Retirement, LLC.

“EMPOWER” and all associated logos and product names are trademarks of Great-West Life & Annuity Insurance Company.

Unless otherwise noted: Not a Deposit | Not FDIC Insured | Not Bank Guaranteed | Funds May Lose Value | Not Insured by Any Federal Government Agency.

A focus on financial wellness