Move over unicorns: The $100 billion hectocorns have arrived

Move over unicorns: The $100 billion hectocorns have arrived

Surging interest in AI and other tech has created startups on another level

06.16.2025

Listen

·
Move over unicorns: The $100 billion hectocorns have arrived
hectocorns arrive

An elite class of $100 billion startups called hectocorns are seeing record valuations a decade after $1 billion unicorns and $10 billion decacorns emerged in the tech-driven venture capital space.1

Elon Musk’s xAI could be the next hectocorn as it eyes a $113 billion valuation in a planned tender offer to employees and outside funding round, according to reports. Successful funding would elevate xAI to rarefied ranks that include its rival OpenAI, Musk’s rocket company SpaceX, and Chinese firm Bytedance.2

The race to develop AI and other technologies has swelled unicorn numbers to more than 1,200 startups since the term was first coined in 2013.3 Skyrocketing valuations have sent some firms well beyond $10 billion decacorn status that once ruled the space.4 

Here’s some of the big names in each category:

Hectocorns 

ChatGPT maker OpenAI saw its value nearly double to $300 billion in early April after raising $40 billion from investors.5 ChatGPT’s popularity has surged to 500 million weekly users since its late 2022 debut and the corporate version now has 3 million paying customers — helping propel the firm to $10 billion in revenue.6

Musk’s AI startup had a $45 billion valuation in late 2024 after a $5 billion round of private funding. But that was last year. The $113 billion figure emerged in a March restructuring that combined xAI (valued at $80 billion) with Musk's social media platform X ($33 billion).7

Top hectocorn status currently goes to SpaceX, whose valuation surged 67% last year to $350 billion. The private space launch company delivers satellites and cargo for NASA, the U.S. military, and commercial partners. It also provides internet service from its own Starlink satellites.8

Read more: One thing: Space tourism has lift off

Decacorns 

Uber, Pinterest, and Chewy were some of the earliest examples of decacorns before those companies went public in IPOs.9

Digital payments platform Stripe is one of the biggest decacorns these days, with no immediate plans to go public. The company recently climbed to a $91.5 billion valuation and has been rapidly integrating AI into financial transactions and security features.10

Several other financial technology startups populate the decacorn space, including U.K.-based banking and crypto services firm Revolut, valued at $45 billion last year.11

San Francisco-based fintech Chime is now a former decacorn after it began trading publicly June 12 with a $11.6 billion valuation.12 Buy-now, pay-later lender Klarna had been targeting a public valuation at $15 billion, but recently shelved its IPO plans.13

The space also includes companies in retail, media, and entertainment. Sports merchandise and collectibles company Fanatics has been valued at $25 billion.14 Epic Games, which counts Disney among its investors,  saw a $22.5 billion valuation in early 2024.15  

AI startup Anthropic, which is heavily backed by Amazon and Google parent Alphabet, closed its latest funding round in March at $61.5 billion.16 Many private AI startups have seen massive investments from big technology companies, which some industry watchers say reduces any pressure to go public.17

Read more: Earnings update: Tech companies stay firm on massive AI spend

Unicorns 

Unicorns valued at $1 billion or more remain the most common type of private startups with high growth potential. Some notable entrants in 2025 include newly launched robotics startup the Bot Company and prebiotic soda brand Olipop, both valued in the $2 billion range.18,19

While valuations have surged, so have the number of companies reaching unicorn status.  An analysis by CB Insights counted 1,258 global unicorns with a cumulative valuation of nearly $4.4 trillion.20

The crowded field has made getting funding for the next level more difficult than ever, with less than 25% of unicorns on track to reach the $10 billion mark, according to a recent report from Bain & Co.21

The IPO market doesn’t always cooperate either. Only six of the more than 350 startups that reached unicorn status in 2021 have become public companies, according to one analysis.  Reduced valuations or being acquired by other companies could be more likely outcomes for many unicorns.22,23

The recent surge in valuations for many startups shows that overall interest remains strong.24 But the landscape has dramatically changed with hectocorns, decacorns, and unicorns all vying for investor attention. 

Read more: Making billion-dollar magic: U.S. home to 49% of world’s unicorns 

Get financially happy

Put your money to work for life and play

1 The Economist, “OpenAI’s new fundraising is shaking up Silicon Valley,” September 2024.

2 Financial Times, “Elon Musk’s xAI seeks $113bn valuation in $300mn share sale,” June 2025.

3 Forbes, “Why Aileen Lee Predicts More Women Will Found Unicorns Over The Next 10 Years,” January 2024.

4 CB Insights, “The Complete List Of Unicorn Companies,” accessed June 2025.

5 Bloomberg, “OpenAI Finalizes $40 Billion Funding at $300 Billion Value,” April 2025.

6 CNBC, “OpenAI tops 3 million paying business users, launches new features for workplace,” June 2025.

7 Financial Times, “Elon Musk’s xAI seeks $113bn valuation in $300mn share sale,” June 2025.

8 CNBC, “SpaceX valuation surges to $350 billion as company buys back stock,” December 2024.

9 Wall Street Journal, “Large IPOs Set Record Pace in First Half,” June 2019.

10 CNBC, “Stripe’s valuation climbs to $91.5 billion in secondary stock offer,” February 2025.

11 Wall Street Journal, “Revolut Targets Valuation Jump to $45 Billion in Sign of Fintech Revival,” July 2024.

12 CNBC, “Chime opens at $43 in Nasdaq debut after pricing IPO above expected range,” June 2025.

13 Wall Street Journal, “Exclusive: Klarna Pauses Planned IPO in Wake of Trump Tariff Announcement,” April 2025.

14 Bloomberg, “Fanatics Explores Tender at Discounted $25 Billion Valuation,” September 2024.

15 Raleigh News & Observer “What is Epic Games now worth? And who owns the Cary company after its Disney deal?” March 2024.

16 CNBC “Amazon-backed AI firm Anthropic valued at $61.5 billion after latest round,” March 2025.

17 MarketWatch “Hoping for an OpenAI or Anthropic IPO? Here’s why that’s unlikely anytime soon,” November 2024.

18 Reuters, “Exclusive: Former Cruise CEO Vogt's robotics startup valued at $2 billion in new funding, sources say,” March 2025.

19 CNBC, “Prebiotic soda brand Olipop valued at $1.85 billion in latest funding round,” May 2025.

20 CB Insights, “The Complete List Of Unicorn Companies,” accessed June 2025.

21 Bain & Co., “The Peter (Pan) Principle: Why Some Unicorns Never Fully Grow Up,” October 2024.

22 Bloomberg, “The Unicorn Boom Is Over, and Startups Are Getting Desperate,” February 2025.

23 Bloomberg, “About 20% of Tech Startups Worth More Than $1 Billion Will Fail, Accel Says,” June 2025.

24 Forbes, “Silicon Valley Unicorns: Market Trends And A Reality Check At The Start Of 2025,” January 2025.

RO4582935-0625

The Currency editors

Staff contributors

The CurrencyTM, a publication from Empower, covers the latest financial news and views shaping how we live, work, and play. We keep you current on ways to plan, save, and invest for life.

The content contained in this blog post is intended for general informational purposes only and is not meant to constitute legal, tax, accounting or investment advice. You should consult a qualified legal or tax professional regarding your specific situation. No part of this blog, nor the links contained therein is a solicitation or offer to sell securities. Compensation for freelance contributions not to exceed $1,250. Third-party data is obtained from sources believed to be reliable; however, Empower cannot guarantee the accuracy, timeliness, completeness or fitness of this data for any particular purpose. Third-party links are provided solely as a convenience and do not imply an affiliation, endorsement or approval by Empower of the contents on such third-party websites. This article is based on current events, research, and developments at the time of publication, which may change over time.

Certain sections of this blog may contain forward-looking statements that are based on our reasonable expectations, estimates, projections and assumptions. Past performance is not a guarantee of future return, nor is it indicative of future performance. Investing involves risk. The value of your investment will fluctuate and you may lose money. 

Certified Financial Planner Board of Standards Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design), and CFP® (with flame design) in the U.S., which it authorizes use of by individuals who successfully complete CFP Board's initial and ongoing certification requirements.