GREENWOOD VILLAGE, COLO. October 2, 2024 – Empower, the nation’s second-largest retirement services provider,¹ has been recognized with 46 total awards across all market segments from The National Association of Plan Advisors (NAPA) 2024 Advisors’ Choice Awards.*

“It’s rewarding to hear from advisors that Empower is providing them with the quality, personalized state-of-the-art tools and solutions they need to deliver to our shared clients,” said Rich Linton, president and chief operating officer at Empower. “Advisors know what our clients and participants need and as their needs change, we will be there every step of the way. That commitment won’t ever change.”

Linton noted that advisors rated providers on a five-point scale, with the top rating denoting “world class” services.

Empower made an especially strong showing among the mega market segment, with top ratings in every category. In the categories of participant calculators, plan sponsor website, and overall plan health, Empower received top ratings across all segments.

“At Empower, we tailor to the needs of our customers throughout so many industries and no two financial strategies are alike,” said Joe Smolen, executive vice president, core & institutional markets at Empower.

“Our advisors help ensure clients get the most out of the tools we provide and it’s gratifying to see us recognized across so many segments. Advisors have many choices of providers they can work with -- so when we receive accolades like this from our partners, it demonstrates that together we are doing the right thing.”

About Empower

Recognized as the second-largest retirement services provider in the U.S.¹ by total participants, Empower administers approximately $1.6 trillion in assets for 18.6 million investors² through the provision of retirement plans, advice, wealth management and investments. Connect with us on empower.com, Facebook, X, LinkedIn, TikTok and Instagram.

*Empower Retirement, LLC and its affiliates are not affiliated with the author or responsible for the third-party content provided.

Media contacts:

Stephen Gawlik - Stephen.Gawlik@empower.com

Mandy Cassano - Mandy.Cassano@empower.com