Empower receives top rankings from advisors for value, technology and client service

Empower receives top rankings from advisors for value, technology and client service


For a fifth consecutive year Empower named No. 1 in
‘Value for Price’ category

GREENWOOD VILLAGE, Colo. Nov. 6, 2019 – Retirement plan advisors named Empower Retirement as the top value among retirement plan providers and also said the firm’s client service and online tools are the best in the industry, according to new survey results from PLANADVISER Magazine.

Advisors from across the country named Empower Retirement No. 1 in multiple categories in PLANADVISER’s 12th annual survey. Empower has earned the top spot in the “Value for Price” category since the company’s inception five years ago. In addition Empower had the highest overall favorability, scoring top marks for service for small plans ($5 to $50 million), overall service to small plans, web tools and functionality, sponsor website and reporting, advisor sales & marketing support and fee structure for advisors.  Read PLANADVISOR’S report

Empower also was named among the top five recordkeepers for “Best Overall Service in Midsize Plans” ($50 to $200 million) and “Best Overall Service in Mega Plans” (more than $1 billion).

“We believe that the advisor is at the center of our offer and it’s really very gratifying to see that this is resonating with them,” said Edmund F. Murphy III, President and CEO of Empower Retirement. “Our team has worked very hard to give advisors everything they need to provide employers and employees everything they need to design, create and manage retirement plans that are optimized for the unique needs of various participants.

“There’s never enough we can do to help advisors to serve our common client,” said Murphy. “We’re grateful to each and every advisor with whom we work.”

Empower Retirement was created in 2014 and has grown into the nation’s second largest retirement services provider1 serving all segments of the employer-sponsored retirement plan market. The firm estimates that it works with some 30,000 advisors across the country.

The survey results are part of PLANADVISER’s annual “Retirement Plan Adviser Survey” which examines the factors that advisors consider when selecting providers and spotlights the companies they prefer, according to the magazine’s editors. For more information on the survey see the PLANADVISER web site.

About Empower Retirement

Headquartered in metro Denver, Empower Retirement administers $665 billion in assets for more than 9.4 million retirement plan participants, as of Sept. 30, 2019. It is the nation’s second-largest retirement plan record keeper by total participants (Pensions & Investments, April 2019).1Empower serves all segments of the employer-sponsored retirement plan market: government 457 plans; small, midsize and large corporate 401 (k) clients; non-profit 403 (b) entities; private-label recordkeeping clients; and Individual Retirement Account customers. For more information please visit  www.Empower-retirement.com.

Media Contacts:
Stephen Gawlik – 303.737.0899 (office), 617.417.4408 (cell)
Monica Mendoza – 303.737.2626 (office), 719.373.2460 (cell)


1 Information refers to all retirement business of Great-West Life & Annuity Insurance Company and its subsidiaries and affiliates, including Great-West Life & Annuity Insurance Company of New York, marketed under Empower Retirement brand. Ranking based on total participant accounts as of March 31, 2019. Source, Pensions & Investments, “2019 Defined Contribution Survey Rankings.”