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Working together. 
Winning together.

Your TPA toolkit

Empower provides our TPA partners with impactful tools, resources and thought leadership to help you win and serve your clients.

PartnerLink®

Our financial professional portal helps you save time and make smarter decisions by allowing you to:

  • Access client management tools.
  • Visualize data trends.
  • Upload documents.
  • Perform plan benchmarking.
  • Complete tutorials on PSC/self-service.

Larkspur Executive prospecting tool

Use our web-based tool designed to help you refine your prospecting efforts and tailor your approach. You can find prospects using key indicators to focus on plans of a certain location, size or those that have a particular red flag.

Top questions to ask prospective clients

Gathered from top advisors, we have a list of the most important questions to ask your prospective clients.

Featured resources

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The Empower TPA partnership

See how we can help you streamline your efforts, scale your overall business model and promote the value you bring to advisors and plan sponsors every day.

Bar graph demonstrating Empower research on participant contribution

The proof is in the numbers

Empower’s research demonstrates to advisors that plans with a TPA are healthier, have higher participation and have higher account balances.

Driving better outcomes for your clients

Participant Website

New participant experience

See how Empower is delivering an innovative experience that helps savers see their whole financial picture anywhere and anytime — on any device.

Financial wellness

We can help you provide financial wellness programs and suggest solutions to all your clients with a variety of options that meet the needs of the individuals in your plan. 

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Be in the know

How-to guides

These short videos will help you manage your retirement plan by providing an introduction to PartnerLink, Empower reports, money in and money out, and more.

Read our newsletter

Contact your local TPA director to start receiving our quarterly newsletter with product updates, legislative and regulatory news, and other content to help you grow and manage your business. 

Attend one of our events

Find us at future conferences and sign up for one our webinars. 

There is no guarantee provided by any party that participation in any of the advisory services will result in a profit.

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Carefully consider the investment option’s objectives, risks, fees and expenses. Contact Empower for a prospectus, summary prospectus for SEC-registered products or disclosure document for unregistered products, if available, containing this information. Read each carefully before investing.

Securities, when presented, are offered and/or distributed by Empower Financial Services, Inc., Member FINRA/SIPC. EFSI is an affiliate of Empower Retirement, LLC; Empower Funds, Inc.; and registered investment adviser, Empower Advisory Group, LLC. This material is for informational purposes only and is not intended to provide investment, legal or tax recommendations or advice.  

IMPORTANT: The projections, or other information generated on the website by the investment analysis tool regarding the likelihood of various investment outcomes, are hypothetical in nature, do not reflect actual investment results and are not guarantees of future results. The results may vary with each use and over time.

Investing involves risk, including possible loss of principal.

Insurance products are issues by or offered through Empower Annuity Insurance Company of America, Corporate Headquarters: Greenwood Village, CO; or in New York, by Empower Life & Annuity Insurance Company of New York, Home Office: New York, NY. 

The managed account service is part of the Empower Advisory Services suite of services offered by Empower Advisory Group, LLC, a registered investment adviser.

The Empower Institute is a research group within Empower.

“EMPOWER” and all associated logos, and product names are trademarks of Empower Annuity Insurance Company of America.

All features may not currently be available and are subject to change without notice. ©2022 Empower Retirement, LLC. All rights reserved.

Unless otherwise noted: Not a Deposit | Not FDIC Insured | Not Bank Guaranteed | Funds May Lose Value | Not Insured by Any Federal Government Agency.