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Partner advocate

Access to a personalized, primary point of contact.

Our partner service model: Your Empower partner advocate

To streamline how you work with Empower, we’ve created a primary point of contact just for you. Your partner advocate will work as a concierge for your business through consultative and strategic support.

Consultative support

Strategic planning

Product discussions

Book of business reviews

Key measures to grow your business

Strategic support

Committee meetings and plan review

Investment and pricing consulting

Operations efficiency consulting

Product consulting

Participant engagement and communications planning

Darlene Soderquist profile

“We are a leader in the industry with a personalized approach for financial professionals. We are proud to offer advisors a need-focused service through this program and will continue to deliver a best-in-class experience for our trusted partners.”

Darlene Soderquist
Vice President, Core Relationship Management, Empower
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Your partner advocate

Your partner advocate can help provide you with the right kind of support across all your plans with Empower.

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Say hello to your Partner Advocate



Carefully consider the investment option’s objectives, risks, fees and expenses. Contact Empower Retirement for a prospectus, summary prospectus for SEC-registered products or disclosure document for unregistered products, if available, containing this information. Read each carefully before investing.

Securities, when presented, are offered and/or distributed by GWFS Equities, Inc., Member FINRA/SIPC. GWFS is an affiliate of Empower Retirement, LLC; Great-West Funds, Inc.; and registered investment adviser, Advised Assets Group, LLC. This material is for informational purposes only and is not intended to provide investment, legal or tax recommendations or advice.

IMPORTANT: The projections, or other information generated on the website by the investment analysis tool regarding the likelihood of various investment outcomes, are hypothetical in nature, do not reflect actual investment results and are not guarantees of future results. The results may vary with each use and over time.

Investing involves risk, including possible loss of principal.

Insurance products are issued by or offered through Great-West Life & Annuity Insurance Company, Corporate Headquarters: Greenwood Village, CO; or in New York, by Great-West Life & Annuity Insurance Company of New York, Home Office: New York, NY. Guarantees are subject to the terms and conditions of the contract and the claims-paying ability of the insurer.

The managed account service is part of the Empower Retirement Advisory Services suite of services offered by Advised Assets Group, LLC, a registered investment adviser.

The Empower Institute is a research group within Empower Retirement, LLC.

“EMPOWER” and all associated logos and product names are trademarks of Great-West Life & Annuity Insurance Company.

All features may not currently be available and are subject to change without notice. ©2022 Empower Retirement, LLC. All rights reserved.

Unless otherwise noted: Not a Deposit | Not FDIC Insured | Not Bank Guaranteed | Funds May Lose Value | Not Insured by Any Federal Government Agency.