An employee sits with peers, talking and smiling

Cutting through the clutter

Feb 3, 2022
Empower Institute

How to improve retirement plan communications

It hardly needs to be said that people lead busy lives. We see thousands of commercial messages every day, and we don’t even notice most of them. And while participants do want more and better advice, a lot of messaging gets lost in the daily clutter.
Fortunately, effective communication can have a profound impact on how people save, engage with their retirement plan. Here are five ways to effectively communicate with employees:
  1. Prioritize email. Emails are customizable, personalized and permission-based.
  1. Reach out often. Increased exposure can lead to action.
  1. Make it personal. Content should be related to a consumer’s life stage and financial needs.
  1. Tell them something they don’t already know. Enlighten, educate or entertain.
  1. Keep it short and simple. Stay away from financial industry jargon.

For more about how effective communication can build trust and inspire concrete employee action — with better savings outcomes, download the research brief.
Download research paper

Latest Empower Institute Articles

A woman sits on stairs in college setting reviewing finances on laptop
Feb 14, 2022
Empower Institute

The status quo is not an option

For most higher education institutions, the status quo isn’t a viable path forward, and action is needed.
Carefully consider the investment option’s objectives, risks, fees and expenses. Contact Empower Retirement for a prospectus, summary prospectus for SEC-registered products or disclosure document for unregistered products, if available, containing this information. Read each carefully before investing.

Securities, when presented, are offered and/or distributed by GWFS Equities, Inc., Member FINRA/SIPC. GWFS is an affiliate of Empower Retirement, LLC; Great-West Funds, Inc.; and registered investment adviser, Advised Assets Group, LLC. This material is for informational purposes only and is not intended to provide investment, legal or tax recommendations or advice.

IMPORTANT: The projections, or other information generated on the website by the investment analysis tool regarding the likelihood of various investment outcomes, are hypothetical in nature, do not reflect actual investment results and are not guarantees of future results. The results may vary with each use and over time.

Investing involves risk, including possible loss of principal.

Insurance products are issued by or offered through Great-West Life & Annuity Insurance Company, Corporate Headquarters: Greenwood Village, CO; or in New York, by Great-West Life & Annuity Insurance Company of New York, Home Office: New York, NY. Guarantees are subject to the terms and conditions of the contract and the claims-paying ability of the insurer.

The managed account service is part of the Empower Retirement Advisory Services suite of services offered by Advised Assets Group, LLC, a registered investment adviser.

The Empower Institute is a research group within Empower Retirement, LLC.

“EMPOWER” and all associated logos and product names are trademarks of Great-West Life & Annuity Insurance Company.

All features may not currently be available and are subject to change without notice. ©2022 Empower Retirement, LLC. All rights reserved.

Unless otherwise noted: Not a Deposit | Not FDIC Insured | Not Bank Guaranteed | Funds May Lose Value | Not Insured by Any Federal Government Agency.