Know your trade
areas and you know how to grow your business. Empower solutions
and services help you determine the true trade area of any
business location and see it visually on a map.
Trade areas are
complex, but Empower can make it easy for you. Our solutions
will plot where your customers are in relation to your
location(s), and determine trade areas based on the
time/distance customers will travel to reach you, distance
analysis or other geographic factors.
Once a true
trade area is determined, you can analyze the demographics of
the area to profile your customers and find areas of untapped
potential to find more customers. You can also see if multiple
locations are cannibalizing from each other. Plot competitors
and see the effects of their locations on your business.
The result of
trade area analysis is new opportunities to grow your business
and optimize your budget expenditures by: