--GeoProfiling customers allows you to determine who
they are, where they are, and study their lifestyles --
often called psychographics or clustering. Insight gained
from these profiles is used to locate other areas with similar profiles that are likely marketing targets.
While the demographics of a group may be similar, they
are quite different in terms of activities, interests
and opinions. The concepts of birds of a feather flock
together is at work here; you identify geographies that have
the largest concentration of this target "flock."
-- Demographics allow you to
the population in any geographic area: age, income, gender, family,
buying behavior, consumer preferences. Or understand the businesses in any
area: size, industry, employees, revenues. The goal of demographic analysis is
often to identify the demographic makeup of your target market, and find more market geographies with similar
Demographic Analysis Systems
You can easily create a profile of customers by first
determining their location and then applying a lifestyle
cluster code to them based on the consumer preferences of their neighborhood. Below:
A bank looking to expand its loan business and choose
new locations uses demographic data to color block group
boundaries according to owner housing values.