TargetPro for Predictive Analytics
TargetPro® is the complete target marketing
solution from Pitney Bowes Software. TargetPro enables you to use advanced
customer profiling and geo-demographic analysis to
effectively plan and execute marketing initiatives for the
greatest return on your investment.
WHO ARE MY BEST CUSTOMERS?
- Where can I find
more of them?
- Where should I
spend my advertising investment?
- Where is my next
best area of opportunity?
- How can I build a
more effective sales campaign?
WHEN YOU NEED TO KNOW, THERE'S TARGETPRO®
TargetPro helps you identify your customers, understand
the markets you serve, and rank the potential of your prospects.
Built on the world’s leading desktop mapping software, MapInfo
Professional®, TargetPro is the easiest way to make the most of
your marketing investment.
With TargetPro, you will be able to:
Do you need analytical capabilities on your desktop, or do you
prefer to store data centrally and share projects among your
department? Do you rely on demographic data only as the basis
for your analysis or do you collect customer information and
license other 3rd party data sources to make better business
decisions? Do you need basic counts and data for a collection or
areas, or do you need to compare different geographic regions
against others and locate hot spots of potential for market
delivery?
In all cases, TargetPro has your answer.
TargetPro includes a collection of MapInfo Demographics,
developed by the MapInfo team of demographers, statisticians and
geographers. From basic demographics (like current year
estimates on population, households and race) to a more
diversified set of current year estimates and 5 year projections
(like financial wealth, consumer expenditures and income
levels), there is a data package to meet your marketing analysis
needs.
PSYTE Advantage, the geo-demographic segmentation system from
Pitney Bowes Software, is a powerful option for use within TargetPro. This
predictive data set provides a convenient means for analysts to
better understand their customers and their customers' behavior.
Understanding 'who' your customers are, 'what' their automobile
and reading preferences are, and 'how' they like to spend their
free time has never been easier. Developing effective marketing
campaigns that target the appropriate audience with the right
message is made easier with this information. Do you know where
to implement the campaign? TargetPro will help you locate the
right locations with the greatest potential.
TargetPro Features & Benefits
Seamless Integration of Analysis and
Visualization
TargetPro is a complete package that seamlessly integrates
MapInfo’s sophisticated and leading edge data analysis
functionality, with world-renowned location-based intelligence
and mapping functionality. MapInfo Professional users will find
the TargetPro interface and functionality familiar and those
with no prior mapping experience will find it quick and easy to
learn.
Easy-to-Use Map-based Interface
TargetPro makes geo-demographic analysis easy with an intuitive
map-based interface. Select any standard area you wish to study
by simply pointing and clicking on a map or by accessing a
text-based list of geographic areas.
Combine Your Data with Other Data Sets
Perform sophisticated analyses within TargetPro that combine
your sales and customer data with all the demographic, marketing
potential, media, cluster, and other data sets available to you
in TargetPro. TargetPro can link or import data from most
popular database formats.
Import or Link to Your Own Customer Data
TargetPro allows you to analyze your own customer data and
compare and contrast it to the data that comes with TargetPro.
You can import the data directly into TargetPro, or link to data
stored in most popular relational database platforms.
Create Your Own Custom Trade Areas
You can create custom trade areas by drawing rings, generating
drive-time polygons, or using free hand drawing tools. You can
also import custom trade areas such as telecommunication
boundaries from MapInfo Professional or a variety of other
spatial analysis packages.
Import Concordance Files
A concordance file is a set of smaller files that are combined
to make a single file. If you have a trade area that is made up
of 20 ZIP or Postcodes, you can import those files and have
TargetPro report on it as a single area.
Create Custom Variables
You can easily create new data variables in TargetPro by adding,
subtracting, multiplying or dividing other variables. Other
custom variable include:
Median Variables -- Specify the
ranges and TargetPro will aggregate the appropriate range
categories and deliver an accurate median estimate.
Radially Processed Variables --
Specify a fixed radius and a fixed demographic variable, for
instance “3 miles and Population.” When any point is
entered, Radially Processed Variable Function will calculate
the population of a 3 mile ring around this point.
Geographic Parent Variables --
Specify the Parent geography level and a demographic
variable, for instance “Zip Code and Households.” When any
point is entered, the Geographic Parent Variable Function
will find the Zip Code that contains that point and produce
its Household count.
Geographic Constants -- Specify a
constant value for comparison, for instance “Adult
Population for Toronto.” The Geographic Constant Function
will use this as a the comparison point for calculating
percentages of other geographies.
Rank Reports
TargetPro allows users to create reports with system data and
customer data. Provides the ability to rank on either.
From One Individual to the Enterprise
TargetPro can scale to the needs of your organization. It can be
used by a single analyst on a desktop, by groups of analysts in
a client server environment and also combined with other MapInfo
technologies to provide Intranet, Internet and Mobile Mapping
solutions.
Share Work with Colleagues
When using a centralized database, you can publish your maps and
reports into folders others can access. Projects can also be
marked as "Private" to restrict access.
Save Reports in Popular Formats
Sharing your reports and maps is easy because you can save and
output them in a variety of formats, including Adobe Acrobat
(.pdf), HTML, and Crystal Reports or as simple spreadsheets.
Batch Reporting
For speed and convenience, TargetPro allows you to select and
run multiple reports for multiple areas at the same time. You
can also send all the reports directly to the printer in a
batch.
Batch Geocoding Capabilities
Ability to geocode data from within the TargetPro user interface
(for MapMarker licensees).
Exporting Capabilities
Ability to output report results to Access, Excel, and CSV.
Select By Capability
Ability to select a set of 'child' geographies that are within a
given collection of areas. i.e. Select 2 MSA's and choose the
zip codes from within those MSA's
Ability to select a set of 'parent'
geographies that intersect a given collection of areas i.e.
Select a zip code and show the counties that intersect that zip
code.
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