TargetPro® is the complete target marketing solution from MapInfo. TargetPro enables you to use advanced customer profiling and geo-demographic analysis to effectively plan and execute marketing initiatives for the greatest return on your investment.

TargetPro offers analysts a toolbox of capabilities to solve their marketing analysis needs. Built on the world-renowned MapInfo Professional®, TargetPro offers analysts complete mapping functionality to control the look and feel of maps, as well as analyze any geographic area of interest.

Do you need analytical capabilities on your desktop, or do you prefer to store data centrally and share projects among your department? Do you rely on demographic data only as the basis for your analysis or do you collect customer information and license other 3rd party data sources to make better business decisions? Do you need basic counts and data for a collection or areas, or do you need to compare different geographic regions against others and locate hot spots of potential for market delivery?

In all cases, TargetPro has your answer.

TargetPro includes a collection of MapInfo Demographics, developed by the MapInfo team of demographers, statisticians and geographers. From basic demographics (like current year estimates on population, households and race) to a more diversified set of current year estimates and 5 year projections (like financial wealth, consumer expenditures and income levels), there is a data package to meet your marketing analysis needs.

PSYTE Advantage, the geo-demographic segmentation system from MapInfo, is a powerful option for use within TargetPro. This predictive data set provides a convenient means for analysts to better understand their customers and their customers' behavior. Understanding 'who' your customers are, 'what' their automobile and reading preferences are, and 'how' they like to spend their free time has never been easier. Developing effective marketing campaigns that target the appropriate audience with the right message is made easier with this information. Do you know where to implement the campaign? TargetPro will help you locate the right locations with the greatest potential.

TargetPro Features & Benefits

Seamless Integration of Analysis and Visualization
TargetPro is a complete package that seamlessly integrates MapInfo’s sophisticated and leading edge data analysis functionality, with world-renowned location-based intelligence and mapping functionality. MapInfo Professional users will find the TargetPro interface and functionality familiar and those with no prior mapping experience will find it quick and easy to learn.

Easy-to-Use Map-based Interface
TargetPro makes geo-demographic analysis easy with an intuitive map-based interface. Select any standard area you wish to study by simply pointing and clicking on a map or by accessing a text-based list of geographic areas.

Combine Your Data with Other Data Sets
Perform sophisticated analyses within TargetPro that combine your sales and customer data with all the demographic, marketing potential, media, cluster, and other data sets available to you in TargetPro. TargetPro can link or import data from most popular database formats.

Import or Link to Your Own Customer Data
TargetPro allows you to analyze your own customer data and compare and contrast it to the data that comes with TargetPro. You can import the data directly into TargetPro, or link to data stored in most popular relational database platforms.

Create Your Own Custom Trade Areas
You can create custom trade areas by drawing rings, generating drive-time polygons, or using free hand drawing tools. You can also import custom trade areas such as telecommunication boundaries from MapInfo Professional or a variety of other spatial analysis packages.

Import Concordance Files
A concordance file is a set of smaller files that are combined to make a single file. If you have a trade area that is made up of 20 ZIP or Postcodes, you can import those files and have TargetPro report on it as a single area.

Create Custom Variables
You can easily create new data variables in TargetPro by adding, subtracting, multiplying or dividing other variables. Other custom variable include:

Median Variables -- Specify the ranges and TargetPro will aggregate the appropriate range categories and deliver an accurate median estimate.

Radially Processed Variables -- Specify a fixed radius and a fixed demographic variable, for instance “3 miles and Population.” When any point is entered, Radially Processed Variable Function will calculate the population of a 3 mile ring around this point.

Geographic Parent Variables -- Specify the Parent geography level and a demographic variable, for instance “Zip Code and Households.” When any point is entered, the Geographic Parent Variable Function will find the Zip Code that contains that point and produce its Household count.

Geographic Constants -- Specify a constant value for comparison, for instance “Adult Population for Toronto.” The Geographic Constant Function will use this as a the comparison point for calculating percentages of other geographies.

Rank Reports
TargetPro allows users to create reports with system data and customer data. Provides the ability to rank on either.

From One Individual to the Enterprise
TargetPro can scale to the needs of your organization. It can be used by a single analyst on a desktop, by groups of analysts in a client server environment and also combined with other MapInfo technologies to provide Intranet, Internet and Mobile Mapping solutions.

Share Work with Colleagues
When using a centralized database, you can publish your maps and reports into folders others can access. Projects can also be marked as "Private" to restrict access.

Save Reports in Popular Formats
Sharing your reports and maps is easy because you can save and output them in a variety of formats, including Adobe Acrobat (.pdf), HTML, and Crystal Reports or as simple spreadsheets.

Batch Reporting
For speed and convenience, TargetPro allows you to select and run multiple reports for multiple areas at the same time. You can also send all the reports directly to the printer in a batch.

Batch Geocoding Capabilities
Ability to geocode data from within the TargetPro user interface (for MapMarker licensees).

Exporting Capabilities
Ability to output report results to Access, Excel, and CSV.

Select By Capability
Ability to select a set of 'child' geographies that are within a given collection of areas. i.e. Select 2 MSA's and choose the zip codes from within those MSA's

Ability to select a set of 'parent' geographies that intersect a given collection of areas i.e. Select a zip code and show the counties that intersect that zip code.

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