
MapMarker®
Plus, MapInfo's powerful geocoding tool, is the first step
toward mapping and analyzing your business data - adding
geographic coordinates to every record in your database.
MapMarker Plus matches records against its
comprehensive Address Dictionary, a database of USPS street
addresses, street geometry and the latest ZIP + 4 centroids.
Enhanced by GDT
data to maximize address matching capabilities, MapMarker Plus can locate millions of
addresses with street level precision. Combining an
increased number of streets, with a greater number of
addresses, MapMarker Plus delivers up to a 30%
increase in hit rate at the street level compared to the
standard MapMarker. MapMarker Plus gives you
greater control, while spatially enabling your data.
MapMarker Plus
is ideal for:
 | Geocoding large tables in batch mode for fast results (geocode
up to 600,000 records per hour).
|
 | Geocoding interactively through friendly user interface
(you make the final decision if there is a match) to
maximize the number of matches and to control error rate.
|
 | Geocoding to street addresses or ZIP Code Centroids.
|
 | Identifying result codes by the type of match to tell at
a glance the street address matches from the ZIP Code
Centroid matches.
|
 | Standardizing addresses to meet USPS CASS requirements
|
 | Geocoding remote tables via ODBC.
|
 | Visualizing information, such as customers, competitors,
and store locations. |
MapMarker
Plus Configurations
Desktop
Purchase for use on a single computer for geocoding
nationwide, within a six-state region, or for an individual
state.
Server
Using industry standard Remote Process
Call (RPC), MapMarker Plus can be deployed more
efficiently as a Windows NT service or Windows 95/98 console
application - handling multiple requests from multiple clients
for real time geocoding.
MapMarker
ParcelPrecision
MapMarker ParcelPrecision data enhances the positional accuracy
of MapInfo’s premier geocoding engine - MapMarker® Plus. Using
Tele Atlas® address point data, MapInfo has created two distinct
sets of parcel records, each for different geocoding needs:
 | Parcel Center Location:
Provides the actual centroids associated with the address of
each parcel – a good fit for insurance underwriting, flood
determination, and “Call-Before-You-Dig” applications. |
 | Parcel Street Location:
Provides the location of address point centroids as they are
reflected on the street– best used for destination location
in routing and navigation applications. |
Customers requiring a serious
level of location detail for their applications– in cases where
accuracy really matters- will see immense value in using
ParcelPrecision data with the MapMarker product line.
MapMarker J Server
A Java-based development tool for
creating applications that send geocoding requests to the MapMarker
engine. It accesses MapMarker either across the
Internet via HTTP or through TCP/IP on a corporate intranet.
OCX/ActiveX
Use object oriented languages to embed
geocoding in mapping applications.
MapMarker Plus for UNIX
Server based solution for customers implementing MapMarker
Plus on a Sun Solaris or HP/UX operating system
MapInfo Geocoding Cartridge for
Oracle8i
A Java-based tool enabling
interaction with MapMarker's powerful geocoding engine
from within an Oracle8i database.
MapMarker ESP for Microsoft® SQL
Server
MapMarker ESP (Extended Stored Procedures) enables
geocoding calls to be implemented on a 'trigger' action,
allowing automatic location updating of database address
information.
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1.888.MAP.PROS
www.empower.com
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1000 Executive Way, Des Plaines, IL 60018
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