STI: PopStats^™
Quarterly population estimates to identify emerging geographic markets

Picking the best location will, in great part, determine how well your company grows. With most markets fully saturated, those new sites are going to be where there's new growth. So why wait a year to find out where that new growth is?  STI: PopStats offers the only quarterly population estimate available on the market today.

PopStats Highlights:

For the most up-to-date and accurate data, PopStats offers quarterly updates on population and other variables, providing must-have intelligence for penetrating new market areas

Spot Emerging Growth Areas

Imagine every three months knowing where the latest new growth areas are. Literally being the first to know where your next store should be, to beat every competitor in your industry to the best location.

"If you're the first one there, there is no competition."

 Have you ever moved to a new development only to find there are no grocery or convenience stores, not even a gas station? Think about all the market share that first store has – try 100%. Well, if you have to wait a year for the data that your business decision rests on chances are you're not going to be the first (nor perhaps even the second or third)!

"Traffic’s down, sales are down ... What's going on?"

If your unit is in a declining market, these are the first symptoms. But how do you know that it's not an operational or product mix problem? Figuring out a problem like this is frequently a process of elimination. Now imagine waiting a year or more just to be able to eliminate one of the possibilities. Now with STI: PopStats you'll have an updated estimate every three months and you can create an action plan immediately.

That's why it's time to sign up for STI: PopStats. Every quarter (January, April, July, and October) you'll receive the most accurate demographic growth estimates possible. These estimates not only tell you how many, but who (sex, race, and age), and how much (income). Furthermore, you're given all the relevant historical data for easy comparisons

“A new approach modeling reality”

Still not convinced? Look at our methodology, you'll find that through it's unique process of modeling reality that it consistently delivers a timely and true estimate of what's going on in the market now – not a year ago. This model is not only mathematically distinct, but field tested for over 3 years. Where we physically went to the market under investigation and sight verified the growth (or decline) that the model estimated. And the model was right every time. You can see it too! We are happy to make available a free sample of any county in the country for you to work with and test.

“But I already use another vendor’s data”

That’s fine! When making a critical decision a second opinion is extremely important. Remember no estimating process is absolutely perfect. Since our model is mathematically distinct from the approaches other vendors use, you know you will be getting truly a “non-biased second opinion”. If both datasets point to growth in an area, then you can have the utmost confidence that the growth is real. If the datasets disagree, then you know further investigation is in order. In the long-term we are confident you will find what others have already discovered – Our estimates are on-target every time!

So give us a call, get a free sample! 888.627.7767 or email us.


 

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