Empower Geographics offers up-to-date carrier routes for use in MapInfo and other leading mapping software packages. The region of a Carrier route can be combined with demographic, customer and other data to create thematic maps showing customer counts, income levels, housing values and other information. This data, easily displayed on maps, can help you precisely target areas where marketing will be most successful, and at the same time avoid the costs and waste associated with marketing to areas that are not your primary target.

Above: Geographic targeting by carrier routes allows you to precisely identify and reach your market. It's much more accurate and cost effective than ZIP Code mailing. Below: Combine customer or demographic with carrier route maps to gain better insight into your target marketing efforts.