What is this
"whole mapping thing" about?
What can I use your products for?
What industries do you serve?
Why should I map my customers?
How do I know which product is best for me?
A lot of companies sell mapping products. Why should I buy from Empower
Geographics?
Where can I get pricing for your products?
What is OneCall™? Is it the same as CrossStreets™?
I know what we need to do, but don’t have people to do it. Can you do
work for me?
Why do I need to purchase data separately?
Is there any difference between data from different vendors?
What do I get if I spend more on “better” data?
Can I get data from other parts of the world from Empower
Geographics?
What is geocoding and why do I need to do it?
Where can I get product and company literature from Empower
Geographics? |
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What is this
"whole mapping thing" about?
Surprisingly, the "whole mapping thing" is not
necessarily about mapping. It's really about analyzing
information with a location aspect to make more
informed, intelligent business decisions. For example,
the location of your customers, assets (stores, mobile
resources, infrastructure, etc.) and competitors all
have a bearing on how you market and sell your products
and services, as well as on how you operate and grow
your business.
Our
solutions enable you to analyze location-based
relationships and use maps as visual tools for viewing,
comparing and presenting information. You may also hear
mapping referred to as GIS (Geographic Information
Systems), Business Mapping, Desktop Mapping, Internet
Mapping and other terms.
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What can I use your products for?
Our products can be used in support of many business
functions including:
 | Profiling your
customers based on where they live and their
demographics |
| Identifying
geographic markets where you can find more customers
like your best customers |
| Choosing optimal
sites to open, move or expand your business |
| Supporting merger
and acquisition analysis |
| Identifying risks to
your business based on location |
| Routing people and
vehicles in support of delivery, service and
emergency response |
| Providing Web-based
store locators for your customers and prospects to
more easily find your business locations |
| Planning purposes
including land use, taxation, infrastructure
placement, etc. |
| Understanding
competitor locations and how they threaten your
business |
| Sharing information
across your company's intranet with field-based
offices and personnel |
| Building
location-based services that extend line-of-business
applications to mobile users. |
| . . . and many
others. If you have a business challenge involving
location information, click
here to tell us about it. |
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What
industries do you serve?
We serve any industry in which location information
plays a critical role in decision making. Industries
where mapping solutions are widely deployed include:
| Telecommunications |
| Retail |
| Insurance |
| Health Care |
| Financial Services |
| Public Sector and
Government |
| Utilities |
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Why should I
map my customers
Mapping customers is one of the most valuable things you
can do to help guide a number of key business decisions
related to increasing revenue and managing costs. It
allows you to see your customers in relation to your
business locations, the demographics of the
neighborhoods they live in, how close they are to
competitor locations and more. It allows you to
understand their needs and behavior and to formulate
strategies to better serve them. |
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How
do I know which product is best for me?
Empower Geographics offers a broad portfolio of
products, often with subtle differences among them. The
best way to get the optimal product is to speak directly
with us so we can understand your business need and make
appropriate recommendations. This can save you both time
and money. Call us toll free 888-627-7767 or Contact
Us over the Web. |
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A lot of companies sell mapping and data products. Why should I buy from Empower
Geographics?
It's true that a lot of companies sell mapping
solutions, and in fact Empower offers some products
manufactured by others. The #1 reason to buy from
Empower is that we are committed to a high level of
customer service: we are staffed with industry experts
who can understand your business challenge, recommend
solutions that fit your needs and budget, and provide
support to get you up and running and keep you
productive to help ensure you gain a significant
positive ROI from mapping. |
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Where can I get pricing for your products?
Because pricing varies depending on what combination of
software and data will meet your needs, please call us
toll free 888-627-7767 for pricing information. We also
offer various licensing options including purchase,
leasing and application hosting. |
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What is OneCall™? Is it the same as CrossStreets™?
Empower OneCall is a wireless customer care solution providing communication workflow among customer service, engineering and operations to resolve customer-reported network problems.
CrossStreets is Empower's proprietary location
technology for pinpointing where mobile phone users
experience problems with the wireless network.
CrossStreets is module within the OneCall solution. Read
more about Onecall here. |
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I understand what we need to do, but don’t have the people to do it. Can you do the work for me?
The short answer is yes, absolutely. It's not uncommon
for our customers to request we perform data preparation
and analysis for them, and provide them with answers
rather than products. Our staff has more than 100
combined years experience in mapping and location-based
analysis. We also offer map production services,
consulting and application development and hosting.
Please visit our services
section for more information. |
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Why do I need to purchase data separately?
When you purchase a mapping or GIS solution you have a specific need you want to address.
A mapping solution that includes all of the data available
for every industry and application need would be too large for a computer system to handle, too difficult to maintain when data is updated, and most importantly,
would end up costing you more and wasting your resources
since you would be buying more data than you need. By purchasing the data separately, you are customizing your mapping system to meet the needs of your business. It also allows for growth of your system in the event your needs change. |
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Is there any difference between data from different vendors?
Yes. When raw demographic data is released by the U.S. Census Bureau, various data vendors offer this data in an easy-to-use format. As each year passes, these data vendors use their own data methodology to calculate estimates as well as future projections on the
data, resulting in variations in the data products they
offer. In addition, vendors with expertise in specific industries such as insurance, telecommunications, financial collect and provide industry-specific data |
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What do I get if I spend more on “better” data?
Spending more doesn’t necessarily get you better data. Census data is census data; however, data providers update projections of the data using their
own data modeling techniques. You will spend more on data depending upon how often you want updates. For example, the U.S. Postal Service updates
ZIP Code information every two months. A data provider will charge you one rate if you receive an annual update. A higher rate will be charged if you want quarterly or bi-monthly updates of the data. How you purchase the data should depend upon the needs of your business. It is always a good idea to inquire as to how often a dataset is updated and the differences in pricing for those updates when making your purchasing decisions. |
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Can I get data from other parts of the world from Empower Geographics?
Yes. Empower has partnerships with worldwide data
providers. Whether you need streets for Mexico or
elevation data for Australia, we can simplifying your
quest by serving as a single-source provider for all
your data needs. |
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What is geocoding and why do I need to do it?
Geocoding is the process of matching streets addresses
to real-world latitude and longitude coordinates. This
allows, for instance, the location of your customers,
stores, etc. to be placed on a map. Geocoding is one of
the first tasks you perform when using a mapping
solution. It's important that you use a geocoder that
offers the right level of accuracy for your needs and
can automatically correct errors in address data. |
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Where can I get product and company literature from Empower Geographics?
Right here. These files are in pdf format:
Literature
Empower Geographics Profile
White
Paper: How Wireless Carriers Can Increase Customer
Loyalty While Saving Money
Sales
Territory Optimization
Analysis,
Development &
Production Services
SectorPlanner™ Data
Sheet
Proximity
Mailer™ Data Sheet
Customer
Case Studies
Commercial
Letter -- Making Direct Mail More Effective
AirGate
PCS -- Upgrading Sectors to Support Growth
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