Whether you sell business-to-business or business-to-consumer, you are faced with the same sales and marketing challenges. Where are your sales strong or weak? Where should you expand your business to get the greatest return? Buildout your network to reach the most profitable customers? Where should you introduce a new product? You can answer these critical questions using mapping solutions. Start by profiling your best customers based on consumer and business demographics, survey data and purchasing patterns. Then identify new market areas with high concentrations of customers who look like your best customers. 

Products:

MapInfo Professional^®

MapInfo TargetPro^®

MapInfo MapXtreme^®

Above: This example a market analysis of top banks in the Chicago area. The size of the symbol represents to bank's assets; the color of the symbol represents its overall rating. A business that sells products or services to banks can use this analysis to focus its marketing efforts on the best prospects.