Mapping solutions can help you improve customer service. Location information allows customer service representatives to instantly tell customers the services available to them or the store, return or service center nearest to them. Maps and driving directions on your Web site ensure customers can find you easily. And, you can even optimize the routes of your service fleet to fulfill the most possible calls in one day, including those last minute customer requests for service.

Above: This example of a customer service application allows a customer service representative for a wireless service provider to immediately identify the location of a caller and provide information about what telephone services are available at that location.